This weekend, the New York Times took a look at the system of product placement that keep the pockets of your favorite Hollywood studio lined with beautiful, beautiful cash by loading up its films — both of the blockbuster and modestly budgeted varieties– with enough strategically positioned Quarter Pounders to stop the hearts of an entire location shoot’s worth of Lipitor-gobbling Teamsters. Though it’s recently become fashionable to decry the despoilment of an allegedly once-pristine art by greedy tie-ins, this kind of promotional consideration is not a new phenomenon, with deep-pocketed patrons emerging in the nick of time to help bridge the budgetary gaps in some of our most beloved movies. In the interest of celebrating a much-derided and misunderstood craft, Movieline takes a look back at the greatest moments in cinematic product placement.
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5 Great Moments In Cinematic Product Placement
