(all photos NewMerino) For well over 100 years Australia’s prosperity was inextricably lined to the export of wool, and in particular, Merino wool. We even had phrase for it: “Riding on the Sheep’s Back.” But in the ’60s wool’s economic dominance was displaced by the likes of coal and iron ore. Years of drought have also taken their toll. But possible one of the more obvious hurdles to growth of the Australian wool industry has been the high-profile anti-mulesing campaign by US-based group, People for the Ethical Treatment of Animals (PETA). Succumbing to such marketing pressure the industry … Read the full story on TreeHugger
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NewMerino is Traceable, Ethical Australian Merino Wool
