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Britney’s ‘Hold It Against Me’ Video Style: Which Look Rules?
New video is both a big-budget spectacle and oddly organic. By James Montgomery Britney Spears in her “Hold It Against Me” video Photo: Jive It’s not a stretch to call “Hold It Against Me” the most anticipated video of Britney Spears’ 11-year career; after all, how many of her clips were preceded by a two-week teaser-thon that drove tens of millions of video streams and fans to the brink? It’s too soon to tell where the video will settle into Ms. Spears’ pantheon of visually innovative music videos: pop-culture touchstone like ” … Baby One More Time” (the schoolgirl outfit) or “Oops! … I Did It Again” (the red-leather catsuit), the darkly foreboding “Everytime” or
The video is set to premiere Thursday at 9:55 p.m. ET on MTV. By Jocelyn Vena Photo: Jive Tonight’s the night. That’s what the final teaser for Britney Spears ‘ “Hold It Against Me” video reminds fans. The 10-second clip, released on Thursday (February 17) hours before the premiere of her Jonas
Before the clip premieres tonight, we revisit the juicy Brit teasers and all of the inside dish. By Jocelyn Vena Britney Spears in a “Hold It Against Me” Teaser Photo: Jive As soon as Britney Spears debuted the lead single from her upcoming Femme Fatale album, “Hold It Against Me,” the conversation turned to what the music video would look like. On Thursday night (February 17), amid lots of buzz and high expectations, Spears will finally premiere the video on MTV and MTV.com. But before the big event, we’ve detailed everything you need to know, from teases to insider scoop. Shortly after “HIAM” hit the Net in January, Britney’s choreographer , Brian Friedman, teased that the pop star would be wearing some over-the-top costumes in the video. And then fans learned that Jonas
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Tagged bennyhollywood, brian-friedman, Britney Spears, choreography, collaboration, conversation, direct-the-clip, Hollywood, live, Mtv, News, news article, Photos, spears, video
Britney Spears is back with a vengeance. Tomorrow night, the music video for “Hold it Against Me” debuts at 9:56 p.m. EST on MTV, just minutes before another epic episode of Jersey Shore . Today, the last teaser for the video showcases the dance moves, pulse-pounding beats and raw sex appeal that made Britney Spears famous. Unlike some of the 3-5 blips, this is an actual 30-second clip! Get psyched up for the greatness that will be the ” Hold It Against Me ” video now … Hold It Against Me Video – Longer Teaser

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Britney Spears Releases Final "Hold It Against Me" Video Teaser: Watch Now!
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Tagged britney, Britney Spears, code, epic, epic-episode, Gossip, Hollywood, jersey-shore, Mtv, Music, news update, Sex, video
Choreographer Brian Friedman, BreatheHeavy.com’s Jordan Miller will also join us after video premiere for 11 p.m. live stream on MTV.com. By MTV News staff Pauly D Photo: Jason Merritt/Getty Images Britney Spears will premiere her “Hold It Against Me” video Thursday at 9:55 p.m. ET on MTV and MTV.com, followed by “MTV First: Britney Spears’ ‘Hold It Against Me’ Video Premiere,” a live discussion on MTV.com at 11 p.m. about the new clip and what’s next for the pop star. The hour-long post-premiere conversation will be hosted by MTV News’ Jim Cantiello. Confirmed guests for the show include ” Jersey Shore ” star Pauly D , “Hold It Against Me” choreographer Brian Friedman, BreatheHeavy.com mastermind Jordan Miller and MTV News writer Jocelyn Vena. More guests will stop by, and we will get to hear what you, the fans, have to say about the video, directed by Jonas
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Tagged brian-friedman, Britney Spears, jersey-shore, Music, music-news, news article, video
Video for Femme Fatale lead single will premiere Thursday on MTV and MTV.com. By Jocelyn Vena Photo: Jive Thirteen teases into the premiere of “Hold It Against Me” have given only minimal sneak peeks into what Britney Spears will be up to in her Jonas
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Tagged artists, britney, Britney Spears, Hollywood, jersey-shore, live-discussion, Mtv, news article, Video Premiere, Videos
In anticipation of the premiere of Britney’s ‘Hold It Against Me’ video, we look back at her epic Madonna collabo. By Jocelyn Vena Britney Spears in “Me Against The Music” Photo: Jive Records In 2003, Britney Spears and Madonna decided to get their dance on together for Spears’ lead single off In The Zone . It was a collaboration that came together after the pair locked lips at the VMAs that same year. “I was in the middle of rehearsals for the VMAs and I played her the song, and she was like, ‘That’s your first single, right?’ ” Britney recalled. “I was like, ‘Yeah, hopefully.’ She was like, ‘I really like it.’ I was like, ‘Really?’ I was like, ‘Well, you wanna do it with me?’ She said, ‘Yeah.’ ” From there the idea was born and director Paul Hunter was tapped to try to capture the magic that had everyone buzzing after that now-famous kiss. “Madonna is an icon of an earlier generation, and then Britney of the newer generation … She was at her peak at that point,” Hunter told MTV News in 2009 about the video. “So it was a challenge to kind of bring both of the worlds together. I wanted it to be a bit of a cat-and-mouse sort of game, and a little bit of a foreplay between Britney and Madonna, and just sort of tease the audience.” When Spears spoke about the video while on-set, she explained that the intention was always to tease the audience. “I never actually see Madonna or touch her; I just feel her presence there,” she said. “[The song is] basically about just going to a club and letting yourself go and battling with whoever is around you and battling against the music as well. This is my first time doing a collaboration, and it’s with Miss Madonna herself.” Hunter admitted that it was all about keeping it sexy, without actually going there. “I try to play opposites, when you have Britney in dark and Madonna in white,” he said. “And then we see them kind of dance around the bed … and you think they’re gonna get on top of each other and do something crazy.” Don’t miss Britney Spears’ “Hold It Against Me” video premiere Thursday, February 17, at 9:56 p.m. ET on MTV and MTV.com, followed by a live discussion on MTV.com at 11 p.m. about the new clip and what’s next for the pop star! Related Videos Britney Spears Set To Reveal ‘Hold It Against Me’ Video Inside The Best Of Britney Spears’ Music Videos Related Photos The Evolution Of: Britney Spears

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Britney Spears, Madonna Get In The Zone For 2003 ‘Me Against The Music’ Video
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Instant-smash single is poised to debut at #1 on Hot 100. By Gil Kaufman Lady Gaga Photo: Kevin Winter/Getty Images Who didn’t see this one coming? Thanks to the pushed-up release date on Friday and the most talked-about entrance at Sunday night’s Grammys — not to mention what must have amounted to endless spins at clubs over the weekend — Lady Gaga’s “Born This Way” is making some chart history. Billboard reported that after just three days of availability, the tune shot to a record-setting debut on the Pop Songs radio airplay chart at #14 and is poised to possibly debut at #1 on the Billboard Hot 100 chart this week thanks to brisk digital sales. The first single from the album of the same name due on May 23 got 4,602 plays, which gives it the highest detections total by a debuting song in the chart’s 18-year history, representing an audience of 39.3 million. Citing unnamed sources, the magazine also reported that “Born” sold more than 450,000 downloads since its release on Friday morning, which could help the song debut at #1 on the Hot 100 and make it only the 19th song ever to do so on that chart. Gaga could also potentially wrest a record for the biggest debut track for a woman from Britney Spears if download sales continue to climb. Spears’ “Hold it Against Me” rocked the chart a month ago with 411,000 in sales, but if Gaga’s numbers hold she could land the fourth-largest digital track debut of all time behind Flo Rida’s “Right Round,” (636,000) the Black Eyed Peas’ “Boom Boom Pow” (465,000) and Flo Rida’s “Low” (460,000). The star stopped by “Jay Leno” the day after the Grammys, and in addition to explaining that she and Madonna have no beef over complaints by some that “Born This Way” bears too much of a resemblance to some earlier Material Girl hits, Gaga also announced her upcoming May HBO special and explained the inspiration behind her new album. She also revealed that she changed up the entire look of her Grammy performance two days before it aired because she wasn’t happy with it. “I don’t want the band and dancers to feel like a band and dancers,” Gaga said, explaining why her crew was dressed in flesh-tone vinyl outfits that matched her own. When Leno made a crack about her trio of Grammy outfits, which included a molded leather bodice created by fashion icon Thierry Mugler, Gaga said the latter had a cosmic inspiration. “It was inspired by humanoids, alien sex humanoid hybrid women,” she said matter of factly, rocking some of the low budget sci-fi alien face-ridged makeup she debuted at the Grammys, on Leno’s show. The talk show host pointed to her third getup, which she said featured a giant black “church” hat, and asked if maybe it didn’t block the view of the star behind her at the show, actor Will Smith. Gaga promised it didn’t and added that she is in love with his daughter’s hit single. “I love Willow,” gushed Gaga , who took a series of photos with the pre-teen Smith family singer on her lap at the show. “I told her that she inspired me to whip my hair back and forth!” Though she claimed to have written “Born This Way” in a matter of minutes, Gaga said she spent more than a year perfecting it and tweaking the music, promising that it is just one of the many sounds you’ll hear on the album. “The record is kind of eclectic in a way,” she said. “The rest of the songs on the album are quite different from ‘Born This Way.’ ” As for the album’s theme, Gaga said it’s about “being able to know that when you were born, you weren’t just born in that moment, you have your entire life to realize the person that you’re potentially going to become and whoever you choose to be was part of your destiny.” Her hope, she said, was to encourage people who are feeling bullied or disenfranchised at the moment to realize that it’s “never too late to harness your inner superstar.” For more Grammy Awards analysis, interviews, fashion and more, stick with MTV News! Related Photos Lady Gaga’s Grammy Night Related Artists Lady Gaga

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Lady Gaga’s ‘Born This Way’ Rockets Up Billboard Charts
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