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‘It’s all about fitting it into your schedule,’ she says of juggling her many tasks. By Jocelyn Vena, with reporting by Larry Carroll Lauren Conrad Photo: MTV News Lauren Conrad is a very busy lady. With a fashion brand and best-selling novels with a movie adaptation in the works , what’s the key to LC’s success? Time management. “Well, I meet up with the team several times a month and we have lots of conference calls,” she said about how she manages to design her line while writing her “L.A. Candy” books as well as producing the film version. “It’s just something I’m doing throughout the day. It’s all about fitting it into your schedule. I don’t sleep much.” She also juggles her duties, writing some days and designing clothes during others. “Well, they’re all different. There are days when I spend my entire day writing. There’s days like today where I’m dealing with the [fashion] line all day,” she explained. “I’ve always loved fashion. It’s always been my number one, but I’m really enjoying all the different things I’m getting to do right now.” So is LC going to add any new projects to her already busy schedule? The answer, for now, is no. “I like where I’m at right now,” she said. “I think I’m at a good place where I’ll see all those [projects] through.” For now, Conrad has hooked up with department store Kohl’s for her LC by Lauren Conrad clothing brand — if fans have always admired the former “Hills” star’s laid-back, girly sense of style, now they can achieve the look. “It’s very much a California brand. It’s all about incorporating new trends and putting our own twist on it — relaxed cool without trying too hard,” she told MTV News at a press event for the line, adding that there’s a piece in her collection for every occasion.

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Lauren Conrad Designs Clothes, Writes Books, ‘Doesn’t Sleep Much’