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‘People know who the eff I is,’ the show’s host raps in a video for next month’s MTV Europe Music Awards. By James Montgomery Selena Gomez When Selena Gomez served as MTV News’ special correspondent at the Video Music Awards Pre-Show in August, she was polite, professional and, as far as we can tell, did not utter a single profanity (she did get kissed by her boyfriend, Justin Bieber , though). But in preparation for her hosting duties at next month’s MTV EMA , she’s decided to change things up a bit, ditching that good-girl image and going hard. At least judging by a brand-new promo for the show, that is. Gomez ties on a bandana and throws on a flannel (only top button buttoned, of course) in the new spot, which spoofs her squeaky-clean image and features the demure actress/singer spitting some (sorta-profane) rhymes. It opens with her in full-blown princess regalia, sitting before a vanity and proclaiming to her reflection ” Finally, I get to host the EMAs … wow!” All of sudden, her thugged-out alter ego appears on the other side of the mirror, tells Selena to “shut her face,” and then launches into a few bars, rapping, “Who else better than me to be hosting the show/ People know who the eff I is/ I’m a pro/ The right time and place for me to be/ Yeah, I’ll say it/ Congratulations to me!” Gangster Gomez (or, as she puts it, “The S-E-L-E-N-A to the Gomez”), then gets all Kanye confessional on the mic, rapping that “Sh–‘s crazy growing up in this industry/ I was still a baby when I hustled up into the scene” and then drops what sounds very much like a solid F-bomb too. Like we said, she goes hard. Of course, the whole thing is a joke — according to a message at the beginning of the spot, “Some of the Selenas in this video are fictional. Any similarities to the actual Selena are purely coincidental” — but, as MTV’s Buzzworthy blog points out, her hip-hop makeover does present a rather unique opportunity for Gomez: Now, perhaps she can drop a mixtape with Shawty Mane, a.k.a. Bieber’s rapping alter ego . We’d totally cop that. The MTV EMA will premiere on Tr3s: MTV, M