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MadWorld was a deeply flawed game, but one I enjoyed immensely. Sega pushed MadWorld onto Wii back when publishers believed the wide audience for Wii games meant there was a gaping hole in games for mature audiences. That theory did no favors for MadWorld , resulting in a disappointing sales launch, which Sega now attributes to an audience “mismatch” for Wii. “Critically it [ MadWorld ] got a lot of acclaim, but commercially it wasn’t the success we wanted it to be,” said Sega of America COO and president Mike Hayes to CVG . “Clearly that was a mismatch with the Wii audience – particularly in terms of the amount of cross-ownership between Wii and the other home platforms. If you’re going to play a mature-rated game, you’re going to get your 360, PC or PS3 out to do so. But you can’t knock us for having a go.” Sega has several times stated having no regret greenlighting MadWorld , only that it didn’t catch on. The lesson from MadWorld seems to be a move towards Xbox 360 and PlayStation 3. With Project Natal and PlayStation Move, a sequel or upgraded port doesn’t seem far-fetched. “We were brave in that area,” said Hayes, “but the reality is, Platinum Games is such a cutting-edge developer they need the PS3 or 360 to realise what they actually want to do.” Source: CVG Have something to share? Sitting on a news tip? E-mail me . You can also follow me on Twitter . Sega – Platinum Games – PlayStation 3 – Xbox 360 – Wii

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Sega: MadWorld Was A "Mismatch" For Wii Audience