‘It’s all about incorporating new trends and putting our own twist on it,’ she says of her LC by Lauren Conrad brand. By Jocelyn Vena, with reporting by Larry Carroll Lauren Conrad Photo: MTV News Lauren Conrad has hooked up with department store Kohl’s for her LC by Lauren Conrad clothing brand — if fans have always admired former “Hills” star’s laid-back, girly sense of style, now they can achieve the look. “It’s very much a California brand. It’s all about incorporating new trends and putting our own twist on it — relaxed cool without trying to hard,” she told MTV News at a press event for the line, adding that there’s a piece in her collection for every occasion. “I have a few [favorite pieces] … a favorite piece for what? You have to dress the part!” she laughed. “I do a lot of basics, so we have a great blazer, a high-waisted black skirt and biker jacket and all those pieces can be traded throughout … it’s a lot of layering, a lot of switching-up, so you can get more mileage.” There’s a reason the line is very feminine — LC only has plans to design for the ladies. “I’m not a boy,” she joked, adding she’s too “selfish” to design clothes that she can’t wear herself. And while there were probably other retailers clamoring to get LC’s designs in their stores, she had a very specific reason for working with Kohl’s. “They’re very accessible. They’re everywhere and they’re online and they’re affordable,” she explained. “It was a fun way for me to work with a really great company and to say, ‘This is what I think is going to be in in a couple months’ and ‘This is what I’m gonna wear at a great price point and great quality.’ ”
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Lauren Conrad Brings ‘Accessible’ Clothing Line To Kohl’s
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Tagged bennyhollywood, california, collection, dress-the-part, Hollywood, jocelyn-vena, larry-carroll, line, Mtv, other-retailers, reason-the-line, retailers
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