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New Balance recently launched a new series examining the busy lives of some “behind the scenes” folks in Hip-Hop. This particular installment features Keri Hilson and Ne-Yo’s tour DJ, DJ Mars, who boasts a few other notches on his belt too. As the president and founding member of the World Famous Superfriends crew, DJ Mars single handedly changed the DJ scene in Atlanta. Currently touring with famed recording artist Keri Hilson, Mars’ career has taken him in numerous directions. Starting as Outkast’s original DJ, and touring with everyone from Ne-yo, Ciara, Usher, Monica and Kelis, DJ Mars is no stranger to rocking crowds. To date, Mars has personally spun at every club and major Platinum Party in Atlanta ranging from artists like Jay-Z and Diddy to Jermaine Dupri and Beyonce. Simultaneously, DJ Mars (aka Marshall Thomas) kept his business acumen intact by growing the World Famous Superfriends organization into a multi-million dollar business with DJs spinning from Florida to Japan and encompassing radio, tours and mixed-CDs in their packaging. In November 2010, DJ Mars was featured as a cast member on BET’s new reality series, “Master of the Mix”, a competition among seven of the countries most renown DJs.

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New Balance Taps Keri Hilson’s DJ For New Series “Where Are You Running To?” [Video]