“Midnight showings were conceived as a way to reward the most ravenous consumers and offer a two hour block in which their anticipated movie could be enjoyed alongside the small contingent of people who actually gave a shit as much as they did. They were niche activities, like nudist weekends or snake-handling conventions. Every fat dude with a Jabba The Hutt mask in a thirty mile radius was honored for one night with an evening to argue about who shot first, and within that small window of time, those fat dudes with stains on their signed R2D2 medium t-shirt didn’t have to feel like the weirdos. They were among friends. Sadly, over the past few years, the policy that allowed that escape has changed to welcome every Han, Luke and Lando with even a passing interest into the screenings. The result is an atmosphere filled with people who, on average, care far less.” [ Cinema Blend ]
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Did Success Spoil Your Midnight Screening?
