Cheerios is refusing the let the bigots win. The brand found itself at the center of an unexpected controversy last week after an advertisement that featured a mixed race family was hit with racial epithets on YouTube. Controversial Cheerios Commercial But Camille Gibson – vice president of marketing for Cheerios – says the message of the spot fits in with the cereal’s Heart Healthy campaign and: “We felt like we were reflecting an American family.” The national commercial will continue running as scheduled for several months. And – despite the vocal minority online – overall, Gibson said, the feedback has been overwhelmingly supportive: “Consumers are actually responding very positively to the ad.” Thank goodness. It really is like Patton Oswalt said after the Boston bombing: the good people outnumber the bad people in this world by a large margin.
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Cheerios Executive Defends Mixed Race Ad, Will Keep It Running
