Tag Archives: renaissance

Chicago MC also calls his VMA stage-crashing incident ‘in poor taste,’ on New York radio. By Mawuse Ziegbe Kanye West Photo: Foc Kan/ Getty Images Kanye West dared to go where few rappers had gone before when he ditched his spit-fire lyricism for Auto-Tune-filtered vocals on his last album, 808s and Heartbreak. Now, in the lead-up to his upcoming album, the Chicago MC is pioneering the way hip-hop videos are made and consumed with his “moving painting” clip, “Power.” West, however, says that the 90-second video, which invokes cultural references from the Renaissance period to Greek mythology, is just a teaser for a much more ambitious project. “I’m working on a film idea for the movie now that you saw. The ‘Power’ piece was basically like a trailer or moving poster or moving portrait. It’s just a different take on the way to do videos,” Yeezy told New York radio station Power 105.1 on Thursday. The MC, who, as a rising rapper one flexed his painting and drawing skills for MTV , said the longer version will be packaged as a piece of kinetic art. “Actually, [we’re] doing a 40-minute version of it. It’s just a piece of moving art. It’s made for you to project it on your wall. We’re gonna do a DVD package where it will be kids’ first piece of actual art that they can buy and have in their home,” West explained. ‘Ye then described how he imagines the glacial narrative of “Power” will play out in the longer version: “Just picture the dude with the sword, two minutes of him. [He’s in] slow-motion, about to cut my head off. Then the girl just crawling on the ground, like slow-motion,” West said. The less-than-two-minute-long “Power” clip has stirred confusion among some fans who thought that the 90-second video was mistakenly cut short. However, ‘Ye explained that the technologically involved production process meant that the video would have to cut down on running time in order to bulk up on visual interest. “It just couldn’t have been longer. If it had been any longer, it wouldn’t even [have] been out by now,” ‘Ye laughed. “I see on Twitter [people are] like, ‘Man I’m waiting for the whole video,’ I’m like, ‘OK, it’s gonna be a long wait.’ ” Making the actual “Power” song was also very time-intensive and ‘Ye said that he spent thousands of hours tweaking the record. “A song like ‘Power’ took 5,000 thousand hours, like literally 5,000 man-hours to do this one record. That’s the amount of time I was putting into every song on the album,” West revealed. His latest single, “See Me Now,” was also a time-consuming enterprise. “The joint that we just dropped today, with Beyonc