Photo: Youtube Let’s Hope it Won’t Stay Just a Commercial German car maker Volkswagen has produced a series of ads based on “fun theory”, the simple idea that if something is fun or if there’s something in it for you, you are more likely to do it than if you’re just “supposed to”. It’s pretty simply psychology, yet if we look at everything we’re supposed to do, that fact is very rarely taken into account by authorities. One of the ads is about a special speed camera (see the video below): Like a regular speed camera, it can fine drivers who go over the speed limit, but there’s also a carrot… Read the full story on TreeHugger
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Speed Camera Lottery Could Save Lives and Fuel! (Video)
