It’s still eerily quiet here in Park City, so Movieline popped into Main Street’s only pop-up insurance agency for our first Sundance Swag Report. Those crazy kids over at Fox Searchlight have constructed an entire insurance agency to promote their Sundance entry/coming-of-age comedy Cedar Rapids , about a small town insurance agent (Ed Helms) who has the weekend of his life at a convention in Iowa. Because nothing says “sexy Sundance swag” like wood paneling and hot apple cider! (Sexy, sexy swag pics within.)
Read the rest here:
Sundance Swag Report: The Power of Ed Helms Compels You (To Keep Warm)
