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You mad , or nah? Melina Matsoukas Describes The Creative Process Behind “Run” Music Video The world came to a momentary standstill when an A-list cameo laden video “trailer” for Jay Z’s and Beyoncé’s Magna Carta love song “Part II (On The Run)” hit the net. After weeks of speculation on whether or not we would actually see a full-length feature to the provocative clip, director Melia Matsoukas puts the rumors to rest. Via ELLE This ‘Run’ video was straight-up epic. Take me through the process of how it came to life. Obviously I’ve worked with Beyoncé quite a bit; I know Jay through the years. We’ve been trying to work together for a couple of his albums and it just never came to fruition. I’d been dying to work with him and I love working with her, so it just felt like the perfect combination. With this song, it’s actually a music video—I know everyone’s calling it a trailer, which I guess it is as well. But it’s a music video for his song “Part II (On The Run).” I feel like [at this point] in Jay’s career he doesn’t want to just do a normal music video. So we were trying to come up with a way to visualize the song that wasn’t something that we’ve seen before. So I came up with this whole movie trailer idea and it just kind of progressed from there. We were talking about trying to hide the fact that it was a music video, and the idea was to release this trailer for this blockbuster that you’ll never see. It sounds like the idea was largely yours. How did Bey and Jay feel about it when initially pitched on it? Beyoncé was definitely really excited. Jay was a bit skeptical, but we were able to kind of force him into it. He’s always interested in doing something different so I think that part was exciting to him. I think he was hesitant about ‘Oh, now I have to be an actor.’ I was like, ‘If it works, great. If not, then we’ll cut around it and make it a more typical video.’ Flip it to read details about how all the A-list cameos came about Image via YouTube

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Sorry, Stans: Jay Z And Beyoncé’s “Run” Video Director Melina Matsoukas Says “Coming Never” Means Just That! Never!