“We’re going to have to pay” — so said NBC Universal television entertainment chairman Jeff Gaspin to CEO Jeff Zucker upon his arrival to the sinking ship of a network last summer. Gaspin’s prescription for what has ailed NBC since the days of Ben Silverman — as outlined by Bill Carter in today’s New York Times — is simple: Spend money to make money. So how do they plan to do it?
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NBC Unveils New Business Plan: Throw Money at The Problem
