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Rapper will answer a hotline and give away everything from jewelry to mortgage payments. By Shaheem Reid Plies Photo: Atlantic A Goon with a heart of gold? Plies says he isn’t holding your ordinary album promotion contest. The MC who has endeared himself to fans with records like “Plenty Money,” “Please Excuse My Hands” and “Wasted,” is upping the ante for his next album, Goon Affiliated. The Florida native has announced a contest called the Goon Affiliated 25 Day Giveaway. Plies told MTV News that he’s holding the contest for “everybody who’s been supporting me since my mixtape days, all the way to Da Realest, to my brand new situation, Goon Affiliated, due May 25,” he said. “Every day, for 25 straight days, I’m going to be giving away my own personal items. Big sh–. Real big sh–.” Fans can call a toll-free hotline from May 1 to May 25, and if the lauded street MC picks up the phone, the caller will win a prize. Exactly what prizes can you get? Well in addition to iPads and jewelry from the rapper’s personal collection, Plies will fork over major moola in the form of some rather practical assistance: scholarships for college, health care and mortgage payments, among other big-ticket items. Fans can register by sending an e-mail to May25GoonAffiliated@gmail.com, then they can call the Goon Affiliated 25 Day Giveaway hotline at 866-983-2111. Plies is going to answer the phone once a day, and 25 prizes in total will be given away. Last year, Plies explained how he and his brother, Big Gates, decided on the album’s title. “For me, we felt Goon Affiliated wasn’t too gangsta, wasn’t too soft,” he told Mixtape Daily. “It was right in the middle. Kids in the suburbs could have goon friends and be goon affiliated. You could be a street cat and not call yourself a ‘goon’ but have goon homeboys and be goon affiliated. Or you could be a goon and be goon affiliated. It’s a whole diverse situation for me.” Plies’ current single and video is called “She’s Got It Made.” He also appears as a guest on Young Jeezy’s “Lose My Mind.” The video for that track premieres on Monday on MTV. What would you say to Plies if you got him on the phone? Talk about it in the comments! Related Artists Plies

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Plies Announces Goon Affiliated 25 Day Giveaway Contest