Tag Archives: apple

A Treasure Trove of Steve Jobs Stories [Nerdspotting]

Yesterday we asked readers about their run-ins with Steve Jobs , and they delivered. The Apple CEO is quietly ubiquitous, seen from Palo Alton to SoHo, from Whole Foods to French cafés, a shaggy-dressing crazy driver who’s kind to strangers. We asked how Jobs behaves in the wild for two reasons : One, we thought his outdoor café meeting with the powerful CEO of Google was probably staged for publicity , and wondered how common it was for him to be so conspicuously out in public. Two, we were curious if the most famous CEO in the world is able to connect with ordinary people — i.e., his ideal customers — while under constant threat of becoming a public spectacle. It would seem, based on the emails and comments we’ve received, that Jobs is able to mingle freely in public, albeit with an eye on the exits in case things get awkward or dangerous. Like our colleague Brian Lam over at Gizmodo, we’re coming around to the idea that the Jobs-Schmidt coffee might not have been staged. Jobs and Schmidt are regulars at the café where they were spotted , according to a source Lam quoted last night. Our readers, meanwhile, tell us Jobs is regularly out and about in Silicon Valley and New York. He’s not afraid to cut in line, dine alone, or speed around corners in the Apple parking lot. He does his own dishes. And sometimes security guards make him show his ID, just like anyone else. We’re keeping the identities of our tipsters confidential; if you see your email below and want to claim credit, just shoot us an emai . And now, for our catalog of Encounters of the Turtleneck Kind: Insane driver, part 1: I used to work for apple for about 5 years Quite often I would have to go to Cupertino for work stuff. One time I was pulling out of the IL 1 parking lot ( 1 infinite loop) and this silver mercedes near swiped me as he pulled in. I slammed on my breaks and was like who the f* #k was that? The car next to me stops, rolls down his window, and says “Oops my bad, you okay?” (it was Steve Jobs) I sat there with my mouth open as he rolled his window back up and pulled in the handicap spot. The guy next to me goes “damn i wish he would’ve clocked us, imagine the settlement!” dude drives like a maniac Insane driver, part 2: From BootHillBossanova’s comment : I was working as a bagger at the Palo Alto Whole Foods in the summer of ’97 [he probably means ’98, when the iMac debuted in August]. I was shagging carts one afternoon when I saw this silver Mercedes parked in a handicapped spot. Steve Jobs was inside screaming at his car phone . This was right before the first iMac was unveiled and I’m pretty sure I could make out, “Not. Fucking.Blue. Enough!!!” Insane driver, part 3: From steve.krupf’s comment : A couple years ago, I had a networking-type breakfast with a friend of a friend who worked for Apple, in the main cafeteria on the company’s campus in Cupertino. After I’d finished my tasty chorizo omelet (Apple has an amazing omelet bar), my guy on the inside walked me back to my car. We started saying our goodbyes, and I wasn’t really paying attention to where I was standing. Suddenly a silver Mercedes roadster-type car with no license plates came screaming around a bend and swerved ever so slightly to avoid me . And my Apple guy said: “Do you know who that was who almost ran you over?” It was an honor to have impeded your trip to your parking spot, Mr. Jobs. Steve’s turn to do dishes this is interesting timing for your article because this happened the other week. I live in Palo Alto and am a grad student at Stanford. We were in Jobs’ neighborhood two weekends ago having dinner with some friends of my parents, and we decided to take a walk in order to look at Steve Jobs’ and Steve Young’s houses, which are right next to each other. We headed over, and all of a sudden were alongside Jobs house. It’s a really unusual and interesting house, but very understated and relatively small. You can just freely walk on the sidewalk right next to it. Well, we were walking along, and I heard dishes clattering, coming from his house, and I look over and there he was in his kitchen window, black turtleneck and all, washing dishes . He just looked up at us, maybe 15 feet away. Nothing in between us but a window, no tall fence (a short, decorative, waist-high one). And we just walked on and proceeded to admire the apple orchard he has in his front yard, and even walked up his driveway a little to see his tulip garden (we were with a kindly old lady, so we didn’t look too menacing). His neighbor, who we were walking with, told us that his security lives in the house next door, and he is under constant surveillance, but I still couldn’t help but be shocked at how simple and unassuming his house was, and the fact that we saw him washing his dishes. If he doesn’t need security gates, I don’t know who does. My guess is that his coffee date with Eric Schmidt was very heavily guarded, its just you don’t see his security. As for whether it was staged or not, I don’t know. People seem to see him around Palo Alto a lot, so it seems like he is just living his normal life here, and that probably includes having coffee with other high-powered tech folks. The Sloppy CEO: A brush with a potential tantrum I was sent to the Apple campus to do a demo for the Final Cut group in ‘the Piano Bar’. We had a Genelec surround system sent directly to our contact at Apple and I loaded this on a huge cart along with other hardware and my Warr Guitar strapped to my back. We ‘booked’ the room so we were sure it would be abandoned, including the allocated setup time. So, I come crashing into this room with the cart *KERBLAM* and I see a group of five people talking quietly at a table in the back. I begin to unload and set up. Our Apple contact says, “We should, uh, get out of here.” I shrug and follow him out. He and my co-worker leave to go do something and I’m sitting outside the piano bar making sure nobody walks off with my gear. Moments later four, ashen Apple employees scurry out of the room and head out the door followed by a scruffy unshaven fellow. He stops, surveys the area, and, like a missile locking on to a strong heat signature, zeros in and walks towards me , the person who burst in on the private meeting. It is funny how the brain works. As this person approached me, I had time to string the following thoughts together: “This guy is coming to talk to me. Heh. He kind of looks like Steve Jobs, but Steve wouldn’t wear torn jeans and have a three day beard and what are the chances that within 15 minutes I’d bump into… OMFG…” He holds out his hand and says, “Hi, I’m Steve.” I owned a 128K Mac in 1984. Before that, a Lisa. What I do today was shaped largely by Apple, and what this person did. Heck, I started writing music by dragging notes onto a screen with a program called MusicWorks – it isn’t hyperbole to say my very interest in music started with the Macintosh. Being a fairly eloquent person, I summon up the response: “Hey.” Smooth. I don’t remember if I shook his hand or not. Stopping to chat up a fellow cancer patient I don’t personally have a Steve Jobs sighting, but my friend did, probably about four years ago. She lives in downtown Palo Alto a few blocks away from University Avenue, same neighborhood as him. She was recovering from chemo (she has cancer) and was taking a walk with her husband near the house when they ran into a man who noticed her headscarf and asked her how her treatment was going. They discussed their respective cancer treatments for a while; after he’d moved on, her husband told her who she’d been talking to. Also, it’s not surprising that he got lost going to the movies. I grew up on the Peninsula, and it happens to me every time I try to go to those big AMC theaters in Mountain View or Cupertino. Imagine a huge parking lot with no obvious landmarks and all the buildings looking indistinguishable from each other. It’s not like trying to find the AMC in Union Square!!! Steve Jobs waits in line for food like a normal person I never realized that he had a problem being in public. I was getting a smoothie at Whole Foods a few years ago in downtown Palo Alto one day and guess who was in line in front of me! After I ordered I went to sit down at the tables and there he was again, eating like a normal person. No bodyguards and no disguises . I mean, he lives in Palo Alto so why would it be weird to see him at a cafe there? First and last time I’ve ever seen him (I live in San Jose now). Steve Jobs does not wait in line for food like some peon From nataliekei’s comment : Not sure if this qualifies, but as a former Apple employee, Jobs was knows to park in the first spot closest to the door – even though it was a handicapp spot! HR finally had to tell him that isn’t OK even for him. Eventually they chalked a spot marked “Jobs” for him. Also, in the company cafeteria, there could be a HUGE line, however he would rush in and get his food by just cutting in line . Its good to be the king! Do You Know Who I Am? Not 100% sure if this is what you were looking for, but in 1998, the first year Macworld moved from the two convention centers in Boston to the Javits Center in New York City, I was walking around the lobby area trying to make my way back onto the convention floor. I was 13 at the time, playing with my 4 year old Newton 120 which my dad had given to me. Now back in 1998 Steve Job wasn’t supposed to show up for the Keynote, he was going to do it via satellite [ this is true] , but much to my amazement however I see 10 feet in front of me, Steve Jobs. I’m standing there watching the CEO of Apple and his 4-5 deep entourage yelling at the security guard . As I moved closer I heard one of the entourage say “This is Steve Jobs, he is the CEO of Apple Computer” to which the guard replied “He is not the CEO of the Javits Center, he needed a badge to enter .” So it seems in his last minute choice to go to Macworld, no one got Mr. Jobs an badge. Whoops. Steve Jobs does not shake hands with stangers I’ve just read this http://valleywag.gawker.com/5505515/how-steve-jobs-behaves-in-public and I can personally assure Jobs don’t like to shake hands to unknown people, here is a video taken at the end of a Macworld Expo keynote: http://www.setteb.it/?p=774 follow the second link to watch. The article is in Italian, Google Translator is embedded. Toward the end of this short clip , Jobs does indeed appear to avoid shaking hands several times. But we thought we heard him tell someone “I’m sick,” with the sound turned all the way up. Steve Jobs does shake hands with strangers, and remembers names as well as a politician From raincoaster’s comment : He met a friend of mine at some huge geek event, and two years later bumped into him at a different event, walked right up, stretched out his hand for a shake and said, “It’s Dave, right? From SFU?” Don’t make Steve Jobs shake your hand, he is sick, you insensitive clod: From DoctorJezebel’s comment : Readers of gawker blogs: the dude had a fucking liver transplant. He is chronically immunosuppressed for life to prevent his body from rejecting the new liver. This is basically the functional equivalent of having full-blown AIDS and being susceptible to all sorts of weird, normally benign conditions. No wonder he doesn’t want to shake your hand. This is a very good point; read the rest of the thread for more good comments along these lines. He’s good with kids and apparent crazy people From itmustbeken’s comment : Many years ago, my family were hanging out at a park near downtown Palo Alto. My kids were running around like they were insane and soon we were joined by several others. As I am want to do, I turned into a monster and chased the kids bellowing at the top of my lungs and generally acting like the worlds largest 7 year old. One little girl went up to her dad and said ‘This is the best park ever! He’s so funny!’ Her dad was Steve Jobs. He was warm, friendly and thanked me for running his kids ragged at the park. His wife was nice too. My brush with awesomeness. He’s good with kids, when his mind doesn’t wander: My first Steve Jobs sighting took place at Stanford Shopping Center, in Palo Alto, California, in the fall of 2002. It was on a Saturday, in the heart of the Christmas shopping season. I was sitting with two of my teenaged cousins at one of the outdoor cafes, La Baguette, when Steve walked by with one of his children. I noticed him right away because he was wearing his black turtleneck and blue jeans, as well as his wire-rimmed eyeglasses Another thing I observed: As he strode along with his child, he seemed very focused — as if on a mission to get someplace by a certain time. And though he was holding his child’s hand — which I thought was cute, on his part — he also appeared not to notice his child was walking next to him . PS — Since then, I’ve seen him a number of times during visits to Apple HQ — particularly inside IL 1 and at Caffe Mac — usually alone, though once with Jonny Ive. He takes care of his vehicle Hello, I live in Mountain View, CA right next door to his home town of Palo Alto, and occasionally drive by his house on Waverly. One time my wife and I drove by and saw him outside either washing or waxing his SL 55 —can’t remember, this was a few years ago, I think even before the iPhone. He looked in our direction as we drove by, and nodded as he probably noticed that both of us were staring, but that was about it. Cool on the catwalk From Motoko Kusanagi’s comment : When the Apple store in SoHo NYC opened, Steve was hanging out chatting with anyone who recognized him (surprisingly few people in NYC cared about him back then). I caught him hanging out on the little bridge connecting the two sides of the upper floor. He was just soaking up the launch of his newest baby, taking a moment to enjoy what was undoubtedly a whole lot of hard work. For such a private and allegedly aloof person, he is cool as can be. Couple of more details from the Apple store sighting we ran last time I used to work at one of the Apple Stores here in [New York] city. He was scheduled to come in, we didn’t know exactly when. He got out of a town car out front, walked in, and right up to me – shaking my hand and saying, “Hi, I’m Steve Jobs! Is XXXXX (name of the store manager) here?” When I said he was and called him, [Jobs] said he was going to run to the bathroom first – and went to the customer’s bathroom (which anyone can use – and isn’t exactly the cleanest). He came out, walked right back up to me, and started talking about the store. After about 5 min customers around us starting walking up asking to take pictures, and asking questions, when he promptly asked to be excused and left – back to the car and away. We had all heard stories about his desire to not shake hands (he offered first), his desire to not be in public (he spent his entire time in full view in open areas of the store) and his general shitty attitude (he was super nice and cordial). Just something I thought of when reading your article. All that being said, the company is security crazy. [After a follow up question:] The dude took a pilgrimage to India and shit in a hole – he had nothing at all to say about the bathroom . He talked about random stuff in the store, asked how we we doing, etc. He noticed a stain on a fixture and said it should be the first priority to get that fixed . Honestly, I think he is a seriously focused and dedicated guy who is a normal nerd at heart – except he’s been made into a hero by a group of people. Im not saying that the treatment he gets isn’t his fault, but he struck me in person as a completely different person than what he’s portrayed as. Got a story that can top these? We’ll take it ! (Top pic: Jobs at an Apple store, by JD Lewin )

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A Treasure Trove of Steve Jobs Stories [Nerdspotting]

Will Condé Nast Feed the iPad At the Expense of the Web? [Apple]

The iPad looks futuristic, but in some ways it keeps old media rooted the past. Condé Nast, for example, will offer some magazine content on the Apple tablet before its release on the open Web. We hear the luxe magazine group plans to release articles first on the iPad, at titles with an iPad edition, and then at least several days later on the Web. While Condé Nast magazines already delay the publication of some articles on the Web, and withhold others altogether, the iPad could exacerbate the situation by adding an additional tier of access and putting the Web further downstream, or, most ominously for Web readers, leading Condé Nast to an “iPad first” policy. Wired editor Chris Anderson told us his Condé title is trying to experiment in a nuanced manner: We’ve always sequenced magazine content so that it comes out at different times in print and on the web, with web delays that have typically ranged from days to weeks. I can’t speak for the rest of CN or any other title, but at Wired we intend to do the same thing with tablets. I can’t yet say what the range of delays will be for various parts of the magazine, but we’ll experiment with different options, ranging from short delays to long ones. The iPad Wired is the most interactive tablet edition within Condé Nast and, last we heard, isn’t expected to launch until ” midsummer .” A simpler iPad port of GQ had been submitted to Apple, and iPad editions of Vanity Fair , Glamour and the New Yorker are also planned. None are expected to be as ambitious as Wired , and will thus be more dependent on exclusive content for promotion. We’re still waiting for an official response from Condé on whether just some content, or all, will be released on iPad before the Web — we were led to believe the latter is the case — and whether the practice is planned for one issue or as a regular thing. But any Web delay is unfortunate, because iPad content should be compelling enough on its own to draw readers, without the need for artificial scarcity. After all, this is supposed to be a technologically wondrous device, almost magical for users. We’d download Wired’s app, for example, on the strength of the sexy demo alone . And Condé should be trying to make its websites more lively and timely, not less so; even with the iPad, the magazine group will need to greatly improve its Web business as lucrative print operations deteriorate. Condé Nast’s web operations have suffered enough abuse without being further bled at the altar of the iPad.

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Will Condé Nast Feed the iPad At the Expense of the Web? [Apple]

Update of Wall Street Journal and Engadget on Verizon Iphone (Iphone HD) Release Date and Taiwan Manufacturers

It all looks like that new and upcoming Iphone 4Gs will be made in Taiwan. The Wall Street Journal reports on an article that the two new iphones being brewed will be made by several manufacturers in Taiwan. As it is said in the article: The people briefed on the matter said the upgraded GSM iPhone is being made by Taiwanese contract manufacturer Hon Hai Precision Industry Co., which produced Apple’s previous iPhones. The CDMA iPhone model is being made by Pegatron Technology Corp., the contract manufacturing subsidiary of Taiwan’s ASUSTeK Computer Inc., said these people. Apple is now planning to release a new version of its current iPhone line this summer. The upcoming model is likely to be thinner and have a faster processor, and will most likely catch up with the competition on the market along with the Google Nexus One Phone and Blackberry Smartphones. And since apple has already dominated the market through an exclusive contract with AT&T, plans of incremental distribution on the market along with Verizon Wireless on CDMA network is most likely to happen. Many Apple Iphone users and those who plan to get a new Iphone can just be excited about the new disclosures and the continuing Apple Iphone Rumors that the new Iphone 4G will be slimmer, faster and cheaper than before. The Update on the Verizon Iphone Release Date is said to be this summer but Engadget disclosed it is hearing that the next-generation iPhone may be called “iPhone HD” and is said to be released on June 22, 2010 with the following features in mind: – A4-family CPU system-on-a-chip – 960 Continue reading

Verizon Iphone Release Date This Fall 2010

Verizon iphone release date is getting closer! The release date of the Verizon iphone could be as early as this fall 2010, according to rumors. Now that’s exciting! People evertwhere are now awaiting the release of the much awaited Verizon iphone. The exact release date of the Verizon iphone has not yet been announced, but it will be soon. The Verizon iphone is not just like any iphone, it is the next genereation iphone! With hi-tech features you will never get bored! The Verizon iphone is an awesome new phone by Apple. So watch out for more information and updates on the Verizon iphone. Verizon Iphone Release Date This Fall 2010 is a post from: Daily World Buzz Continue reading

Update on Verizon Iphone (Iphone HD) Release Date and Taiwan Manufacturers

It all looks like that new and upcoming Iphone 4Gs will be made in Taiwan. The Wall Street Journal reports on an article that the two new iphones being brewed will be made by several manufacturers in Taiwan. As it is said in the article: The people briefed on the matter said the upgraded GSM iPhone is being made by Taiwanese contract manufacturer Hon Hai Precision Industry Co., which produced Apple’s previous iPhones. The CDMA iPhone model is being made by Pegatron Technology Corp., the contract manufacturing subsidiary of Taiwan’s ASUSTeK Computer Inc., said these people. Apple is now planning to release a new version of its current iPhone line this summer. The upcoming model is likely to be thinner and have a faster processor, and will most likely catch up with the competition on the market along with the Google Nexus One Phone and Blackberry Smartphones. And since apple has already dominated the market through an exclusive contract with AT&T, plans of incremental distribution on the market along with Verizon Wireless on CDMA network is most likely to happen. Many Apple Iphone users and those who plan to get a new Iphone can just be excited about the new disclosures and the continuing Apple Iphone Rumors that the new Iphone 4G will be slimmer, faster and cheaper than before. The Update on the Verizon Iphone Release Date is said to be this summer but Engadget disclosed it is hearing that the next-generation iPhone may be called “iPhone HD” and is said to be released on June 22, 2010 with the following features in mind: – A4-family CPU system-on-a-chip – 960 Continue reading

Why Steve Jobs’ Coffee Date with Eric Schmidt Was Probably Staged [Flackery]

Steve Jobs is paranoid about security. The Apple CEO doesn’t just happen to allow strangers to approach him, as during Jobs’ coffee with his Google counterpart last week. Just ask anyone familiar with Jobs’ high-security New York Times visit. Journalists, of all people, seemed especially skeptical about Jobs’ public appearance in front of a Silicon Valley café last week, Google’s Eric Schmidt across the table from him. The intriguing coffee date, first reported by our colleagues at Gizmodo , smelled like a staged publicity event, as Gizmodo noted in its initial reporting. The odor of deception would have been especially strong for those trained by the legend of Jobs’ recent visit to the New York Times newsroom to demonstrate the iPad. Word from the newsroom is that Jobs had an advance team on site for days and days before he showed up. The security preparations included planning to ensure that Jobs could immediately enter and exit an elevator car at the Times building without being approached by Times reporters or other strangers. (If you have more details, do get in touch .) That sort of shielding will sound familiar to those on hand for Jobs’ exit from his iPad press event in January. When Jobs left the San Francisco demonstration hall he’d used to demo the device to press, he was accompanied by handlers who deflected the press and insisted they stop taking pictures of the CEO . So now we’re to believe that the man whose team meticulously planned a visit to a New York newspaper office to avoid undue exposure to strangers, and who had an entourage deflecting pictures during his walk across a short stretch of sidewalk in San Francisco — that this man didn’t realize he’d be photographed and possibly mobbed at a shopping center in the heart of Silicon Valley, Palo Alto? “Let’s go discuss this somewhere more private,” one of the two men reportedly said. Uh, sure, like in one of their highly secure mansions or corporate offices, or in the private dining room of a restaurant, or in the main dining room of a restaurant, or really anywhere indoors, for example inside the very café where the men were sitting. To be sure, this was no case of direct manipulation by Apple. Gizmodo’s Jobs photo was not supplied by Apple PR or even an anonymous source. The photographer was a reader Editorial Director Brian Lam had met at Snowmodo events and brought on to work one such event; Lam traded a snowboard for the photos. After gawking at Jobs with his friends, the high schooler returned to take the pics. It’s also true that Jobs has been seen relatively unguarded in public before, like that time he showed up to a children’s soccer game with an iPhone prototype, or that time he supposedly bought a treat from the loose-lipped employees at Fraiche Yogurt . But when there’s a likelihood of cameras and/or press and/or mass gawking — at the Times , in front of the iPad event — security has been tight. And a sit-down meeting with Eric Schmidt at the height of the Apple-Google rivalry is one of the more gawkable, photographable moments we can imagine, involving Jobs. The fact there was no apparent security between Jobs and the cameras tells us as much as the image of the sit-down itself. The only question is why these companies are so eager to tamp down talk of their rivalry. It’s hard to imagine the fight is hurting sales. (Update: Added context about the original Jobs photographer.) )

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Why Steve Jobs’ Coffee Date with Eric Schmidt Was Probably Staged [Flackery]

Analysts Ramping Up Forecasts of iPad Sales

Research Recap submits: As Saturday’s release of Apple’s ( AAPL ) much heralded iPad approaches, many analysts are cranking up their estimates of how many of the devices Apple will ship this year. A search on Alacra Pulse finds sales estimates ranging from 2.5 million to around 6 million through the end of 2010, rising to as many as 20 million by 2012. Morgan Stanley’s Kathryn Huberty upped the ante today, saying the company could ship around 6 million units in 2010 and 2.5 million units just in the March–May alone ( AllThingsD) . Complete Story

How Apple Is Dogfighting To Control Your News [Media Wars]

Apple’s iPad could make it the king of old media, arbiter of taste and technology alike. So magazines and newspapers have begun a series of countermoves that could turn the quietest dogfight in media into the most vicious. In one sense, the iPad’s January unveiling was a nerd climax, a landmark for obsessive gadget freaks. But in another it was one in a series of Apple chess movies that will determine how much influence the company wields over the future of magazines and newspapers. If the tablet device and Apple’s associated online shops become popular enough, the company could have a chokehold over publishing technology and content itself. It could become as central to the future of print media as it has become to the future of music, where Apple’s iTunes Store dominates online sales. And it could use that position to promote its preferred technologies over those of rivals, most notably Adobe’s Flash animation software, now ubiquitous on websites. But Apple is but one player in this game; old media are making moves of their own. Apple’s refusal to work with Adobe, whose software is central to most art departments, makes publishers uneasy. And the old media are none too comfortable with Apple reviewing their content and applications for approval, or with the prospect of one company potentially controlling the future of print. So they’re taking steps to preserve their independence. It scarcely hurts that these steps promise to save loads of money in comparison with the path Apple is most enthusiastic about; magazines and newspapers are hardly swimming in surplus money these days. In short, there’s a quiet dogfight going on between Apple and its prospective media partners over the future of the iPad. It’s not open warfare; it’s the sort of quiet maneuvering you’d expect from parties who, on the one hand, need to cooperate but, on the other, can’t stop competing. We’ve outlined some of the maneuvering below: Apple move: Banishing Flash. One of Apple’s most prominent maneuvers was its decision to exclude Adobe’s Flash animation technology from the iPad, as with the iPhone before it. When CEO Steve Jobs unveiled the tablet device in January, it had no support for Flash, and none is likely forthcoming: in a iPad-related meeting with Wall Street Journal editors, Jobs trashed Flash as unstable and unsecure, and said it would be “trivial” for the newspaper to dispense with it in preparation for the Apple tablet. Publisher countermove: Baking Flash into apps. The publishers aren’t just going to flush their Flash investment. It’s massive; since our post about Jobs’ Flash rant at the Journal , we’ve received emails from media types defending the Adobe software. You can read five of the best emails here in an accompanying post . Taken together, they strongly contradict Jobs’ claim that it would be “trivial” for publishers to ditch Flash in preparation for the iPad . Our emailers said Flash is deeply integrated into news outlets, powering sophisticated video players, interactive graphics and — hello? — advertising that would be difficult if not impossible to duplicate using JavaScript and other technologies supported natively on the iPad. As one online producer told us, “Flash for interactive graphics is irreplaceable,” while ditching it “requires broad changes across multiple properties… Oh, sure, just use Javascript: well guess what, we don’t have a bunch of code junkies in our newsroom.” Luckily, Adobe has some little-talked-about software it calls Packager for iPhone . Set for wide release some time in the second quarter, the packager compiles Flash code down to code that will run natively on the iPhone. In simpler terms, it converts Flash code into iPhone code. Will Apple allow this? Adobe’s Jeremy Clark told us it already has: iPhone applications built with Flash Platform tools are compiled into standard, native iPhone executable packages and no runtime interpreter is necessary to run the application. Over 30 Applications built using the [pre-release] Flash Packager for iPhone have already been accepted in the iPhone app store so we’re confident that our method fits within the rules of the iPhone App Store. All of the apps highlighted on Adobe’s website are games or entertainment oriented, but that’s changing: Wired has been working with Adobe, and used Adobe Air to power the demonstration tablet edition featured in its recent video ” Wired Magazine on the iPad .” Wired is probably hoping, then, to use an iPad version of Adobe’s Flash Packager to get its content onto the Apple tablet. Wired could design its e-magazine in Flash, export using Adobe’s tool, and distribute through the iPad App Store. As Editor Chris Anderson told us, It’s fair to say that Wired’s preferred path (indeed, the one we’re on) is cross platform, starting with the Adobe authoring tools we already use every day to put out the print magazine (InDesign, etc). How that emerges in e-reader form depends on the platform—sometimes it’s a straight save as Adobe Air, sometimes it requires going through a cross-compiler tool. But the ultimate aim is create once, read everywhere, with all the fine-grained design flexibility we have in print combined with the new interactive power of tablets. The only complication is performance: The iPad’s Apple A4 processor is weaker than those in most personal computers, so Wired will have to be especially careful with its Flash programming. Apple move: iStore for magazines and newspapers . Although no one will go on record, we’re told that Apple’s working on its own built-in iPad store for magazine and newspaper content — a sort of “iNewsstand” to complement iBooks, the bookstore, and iTunes, the music store. It’s a predictable move, the most logical and consumer-friendly way to distribute e-magazines and e-papers via the iPad. Without a central application for managing subscriptions to perdiodicals, after all, users will end up accumulating a messy jungle of magazine and newspaper “apps” on their iPads, each requiring a separate installation and bringing to the table its own user interface quirks. Publisher countermove : Sticking to apps. There’s no telling how publishers will respond to Apple’s iMagazine stand because it doesn’t exist yet; pricing, interface, format, revenue split and conent rules are still unknown. But the content creators do have one bit of leverage: If they don’t like Apple’s terms, they can threaten to keep selling standalone apps through the App Store. No one publication has as much invested in the iPad user experience as Apple, after all, so why should the publishers care if their apps clutter up the device? Apple move: Censoring content. Apple is already censoring content on iPhone apps, but it’s sending mixed messages: The company banished thousands of apps containing ” sexually arousing content ” like women in bikinis while letting the Playboy and Sports Illustrated Swimsuit Edition apps stick around. It seems likely Apple will have to get more consistent and clear with the rules on the iPad, if only to save itself from headaches. Magazines and newspapers seem to be flocking to the device in large numbers, and their apps promise to be chock full of racy pictures, racy advertisements and even racy PDF copies of the print edition (horror!). The clearer Apple can be up front, the fewer fights it will have with publishers. If it keeps the rules for iPad app content especially restrictive , Apple will have leverage to encourage magazines to distribute through its own iPad periodicals store. Just allow more free expression in the magazine/newspaper store than in the app marketplace. Publisher countermove: Retreat to the Web. Apple can set all the rules it wants for content distributed through its own stores. But no one says publishers have to be in Apple’s store in the first place. if Apple’s policies prove too restrictive — or, worse, too hard to predict — publishers can simply publish whatever they want on iPad-optimized versions of their websites. NPR has already developed such a site to filter out Flash content for iPad users; racier publishers could produce iPad sites to preserve their freedom of expression. In fact, Apple’s PastryKit framework allows publishers to come awfully close to duplicating the iPhone/iPad interface in a Web app. Apple move: Banning apps with Flash baked in. Steve Jobs really seems to detest Flash . So past might not be prologue: Just because Apple allowed onto the iPhone 30 apps cross-compiled with Adobe’s Flash Packager (see above) doesn’t mean the company will allow cross-compiled Flash apps in the future. In fact, Wired ‘s parent company Condé Nast seems worried about Apple banning such apps. CEO Chuck Townsend told Peter Kafka of All Things D he is uneasy instituting the Wired model at other titles, due to Apple’s antipathy toward Flash. So he’s porting other magazines to the iPad using a less ambitious strategy of simply duplicating print pages within the app . That approach would require far less Flash coding, and thus there would be far less lost if Apple banned the technology used in Flash Packager. Publisher countermove: Rally the geeks. Flash Packager isn’t the only tool that takes unsupported code and turns it into native iPhone/iPad software; Novell’s MonoTouch pulls off a similar trick by pre-compiling programs from the Mono programming framework. There are already games in the app store pre-compiled from a Mono game platform , in fact. If Apple tried to ban Wired ‘s tablet edition and the other Flash Packager apps, it would have to try and explain why MonoTouch apps aren’t banned, too. If Apple did ban MonoTouch apps, it would have closed off not one but two major sources of iPhone and iPad apps, undermining Apple’s own platform. If outmaneuvering Apple sounds like an increasingly technical endeavor, that’s because it is. But if old-line publishers want to have any hope at exploiting Steve Jobs’ technologies without getting taken advantage of, they should have started been reading up on such geeky matters months ago,

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How Apple Is Dogfighting To Control Your News [Media Wars]

Let’s All Email Steve Jobs! [Correspondence]

It is well known that you can email Steve Jobs at sjobs@apple.com. It is less well-known that he sometimes responds. He has been doing this a lot lately. Come on, everybody, let’s email Steve Jobs! The New York Times has a delightful article today about Steve Jobs’ recent burst of email correspondences with Joe Mac User. Including: John Devor, a 23 year-old student at University of Virginia emailed to complain that Apple lawyers were hassling for the name of an application he developed, iPodRip. Jobs’ response: “Change your apps name. Not that big of a deal. Steve.” Swedish music producer Jezper Soderlund emailed Jobs to ask if his iPhone data plan would work with the iPad. Jobs’ response: “No.” Devir Kahan complained about a keyboard problem. Jobs’ response: “Software Fix coming soon. Sorry for the bug.” Italian Blogger Andrea Nepori asked Jobs if she could get free e-books on her iPad. Jobs’ response: “Yep.” How exciting! Now that we know there’s signs of life at the other end, it is up to you, dear Gawker reader, to email Steven P. Jobs. What will you email him? Here are some suggestions: To: sjobs@apple.com From: adrian@gawker.com Subject: Broken-hearted Will you ever take Eric Schmidt back ? He misses you! To: sjobs@apple.com From: Adrian@gawker.com Subject: Play What did you think of that one-man play about you, The Agony and the Ecstasy of Steve Jobs ? If it was applying for inclusion in the App Store, would you let it in? To: sjobs@apple.com From: Adrian@gawker.com Subject: iPad question I know that the iPad is supposed to save the newspaper industry . But is there any way you can include a feature that would let the Washington Post’s opinion section continue its downward spiral to the very depths of Hell? To: sjobs@apple.com From: adrian@gawker.com Subject: There’s an app for that Is there an app for not dropping your iPhone into the toilet when you’re drunk? If so, is there an app for traveling back in time to right before I dropped my iPhone into the toilet when I was drunk? To: sjobs@apple.com From: Adrian@gawker.com Subject: MacBook Pro My MacBook Pro appears to be made of the broken dreams of 16 year-old Chinese factory workers . My question: Is this covered by AppleCare? Alright, email Steve Jobs right now. First one to get a response wins our dead iPhone battery.

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Let’s All Email Steve Jobs! [Correspondence]

Steve Jobs Cheese Plate

A step-by-step guide on how to make a cheese plate resembling Steve Jobs' head can be found here . I would take a giant bowl of Steve Jobs nachos over an iPad any day. The Best Links: Spicy Steve Nachos, iPad Thai and an Apple Cheese Plate Wait, What?: Steve Jobs Cheese Heads via theCHIVE View