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Pop stars show playful sides in behind-the-scenes photos for Viva Glam campaign in new issue of V magazine. By Jocelyn Vena Lady Gaga at her MAC photo shoot Photo: Ellen von Unwerth Lady Gaga joined forces with Cyndi Lauper last spring to take colorful, fun photos for the MAC AIDS Fund’s Viva Glam campaign, which donates 100 percent of the proceeds from the sale of lipstick and lip gloss to the global fight against AIDS and HIV. The behind-the-scenes photos from the shoot will be featured in the new issue of V magazine which hits newsstands next month. In the issue, Gaga appears nearly nude in a makeup chair as she preps herself to pose with Lauper in photos that were shot by famed photographer Ellen von Unwerth, who also shot Rihanna for her Rated R cover. “It’s quite awkward to be talking about my passion about the AIDS crisis and the gay community while doing my makeup but … Viva Glam!” Gaga says in the issue. One photo shows Lauper in a giant, poofy platinum-blond wig blowing kisses, and both Lauper and Gaga appear in another photo in satin robes goofing around in front of a giant makeup mirror. “When MAC started it was a place where people who were highly creative and didn’t fit in could feel comfortable working,” the pop star says. “And that’s still the attitude. We can be incredibly creative and feel like we’re making a difference.” MTV News caught up with the ladies earlier this month as they promoted the campaign. Gaga said that she feels these lipsticks are a way for women to empower themselves. “We want women to feel strong and feel strong enough that they can remember to protect themselves. To have this lipstick as a reminder in your purse, that when your man is laying naked in bed, you go into the bathroom, you put your lipstick on, and you bring a condom out with you,” Gaga said. “There are no exceptions. … This idea of negotiation before intercourse is this kind of ridiculous thing in the age that we’re living in. I would say never, but you must be in a loving, monogamous relationship or married. We’re not in an age when you can have irresponsible, condom-less sex.” Related Photos Lady Gaga And Cyndi Lauper At Their MAC ‘Viva Glam’ Photo Shoot Related Artists Lady Gaga Cyndi Lauper

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Lady Gaga, Cyndi Lauper Get Goofy For MAC AIDS Fund