Welcome to our post- Super Bowl XLIV world. Did you see that David Letterman / Jay Leno ad? Aren’t The Who so old and busted? OMG: PUPPY BOWL . Gay horses or something? A lot of amazing things happened. Then there was the football. Let’s get this out of the way: The Saints of New Orleans scored 14 more points than the Colts of Indianapolis to win the Super Bowl. OK, on to the good stuff! The Super Bowl is known for having commercials, and this year was no exception. The commercial that made the most people spit Pepsi One at their plasma screen televisions was this one for The Late Show with David Letterman . Jay Leno, Oprah and Dave all watched the Super Bowl together: The Times has the supposed story of how the ad came together last week. But really? This proves that the entire Late Night War was nothing more than an elaborate set up for this 15 second Late Show spot. Leno and Letterman were conspiring the whole time! Tomorrow, we’re going to see Conan O’Brien, Leno and Letterman in an ad for Toyota, where their defective Prius careens off a cliff and they all fall into a giant pool of money together. Google was the night’s other big non-football winner. Their ‘Parisian Love’ spot has been around the Internet for a while, but it’s still most effective tech ad to hit the Super Bowl since Apple’s famous “1984.” Just as the Late Night Wars made an appearance, so did the culture wars. This Super Bowl, millions of sports-illiterate nerds, gays, women, Canadians and Gawker bloggers were introduced to Tim Tebow , the University of Florida quarterback who was not aborted by his mom, thank God. He starred in a couple of Focus on the Family ads to convince pregnant women that embryos aren’t just a cluster of cells—they’re precious potential Heisman Trophy-winners. This caused a level of pre-Super Bowl controversy that could not have been more out of proportion to the actual content of the ads: So boring. Other ads touched on hot social issues as well. Mainly: Gays made social progress by appearing in advertisements for corporations. A Budweiser ad featured a bull and a Clydesdale who became ‘good friends’ (gay lovers) despite the ‘fences’ (conservative social mores) that were put up to keep them apart. And here is an ad for Motorola, where the hotness of Megan Fox turns a gay couple straight: (You will notice that the gays in this ad committed violence upon each other, just like the gays in that controversial 2007 Snickers ad . What does it mean!? ) But straight men made the opposite of social progress in a bunch of ads that stereotyped us as misogynist dudebros. Particularly offensive was an ad for FloTV, which told men to “take off their dresses” and stand up to the joyless harpies who are their significant others. And this ad for the Dodge Charger made us feel the same way as that guy in the high school locker room, the one who whipped everyone’s crotch with a wet towel. When will society accept that all straight guys aren’t schlubs who trudge around in a testosterone haze, hating their overbearing girlfriends? Some of us enjoy being emasculated; it’s actually sort of relaxing after centuries of oppressing everyone all the time. A thoroughly unfunny Coke ad featuring The Simpsons plunged us deeper into despair: Gays, gender, The Simpsons jumping the shark. The concerns of the outside world pressed hard on the slick, bright bubble of Super Bowl XLIV. Some of the players even had connections to Haiti: We confronted our own mortality in the form of the decrepit members of The Who creaking their way through the half-time show: And we realized that the Saints winning the Super Bowl doesn’t just make them the world champions at football; it is also God’s way of saying “sorry” for the whole hurricane thing. Announcer Jim Nantz reminded us of this fact, then listed a bunch of random streets in New Orleans to show how connected he is to the place This Super Bowl we were ready to lose ourselves in the spectacle even though we had only a vague grasp of the rules and hadn’t watched a game all season. Instead, every third play brought another reminder of the fundamental harshness and injustice of the world. And that’s when we switched on the Puppy Bow : AWWWWWWWWWWWWW.
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David Letterman and Jay Leno Win Super Bowl XLIV
