In April, TBS lured Conan O’B rien over to its cable channel with a compensation package worth of a broadcast network star: an estimated yearly salary of $10 million, an 11pm time slot, and ownership of his show. It’s an expensive gamble, but TBS plans to milk its Coco commodity for all it’s worth — and when it comes to the amount they’re charging advertisers, they may have gone overboard.
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Is Conan O’Brien Still Worth NBC Ad Rates on TBS?
