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Model WIth Muscular Dystrophy Slays As New Face Of Beyonce’s Online Store Beyonce isn’t here for the “social norms.” Rather than casting a bunch of heroin-chic models to promote her new online store, Baddie Bey shook things up by casting Jillian Mercado, a blogger and model with muscular dystrophy. Jillian Mercado, a blogger and model with muscular dystrophy, has been cast as a new face of Beyoncé’s online store, where she can be seen modelling the T-shirts, hats and sweaters that comprise the pop star’s latest line of merchandise. Via Guardian : Jillian Mercado, a blogger and model with muscular dystrophy, has been cast as a new face of Beyoncé’s online store, where she can be seen modelling the T-shirts, hats and sweaters that comprise the pop star’s latest line of merchandise. Mercado announced the news through her social media channels: “OK LADIES now let’s get in FORMATION!” she wrote on Instagram. “So BEYond excited to finally announce that I’m on the official @beyonce website!!!” The image she posted features her in a wheelchair alongside two other models. Mercado is wearing a “hot sauce” cap and a sweater emblazoned with the line “I twirl on them haters”. Mercado has been represented by IMG Models since last year and has worked on campaigns for Diesel Jeans and Nordstrom. But the 28-year-old began in the industry much earlier, working as an intern at a variety of fashion magazines while studying at the Fashion Institute of Technology in New York, where her classmates compelled her to start blogging. Mercado wrote on Twitter that since the Beyoncé merchandise images had gone live, the feedback from the press had been “truly surreal” – and she used the moment to start another conversation. Referring to the term “wheelchair-bound”, which many in the disability community find offensive, she tweeted: “Now how about we fix that word bound…” Slay!

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A Lil Positivity: Beyonce Makes Model With Muscular Dystrophy The Face Of New Online Store