This morning, NBC announced that it plans on taking advantage of the same social networking tool that swept Betty White into Studio 8H and helped rally over 12 million people into actually watching Saturday Night Live this weekend. The network’s Facebook-compatible program, Fan It, will reward NBC viewers for talking online to their friends about NBC shows with NBC merchandise. Interested, I clicked over to NBC’ s web store just to see if there was any swag that could possibly sway me into enlisting in NBC’ s incestuous PR machine. And there it was, right next to the Biggest Loser Bath Scale ($40) and the Heroes Helix Symbol Pendant Necklace ($15): proof that NBC is still exploiting Betty White.
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How Much More Money Can NBC Make Off of Betty White?
