“Even though the media exhibit enormous sophistication and historical perspective in a thousand different ways — not that I can think of a specific example right now — they are far too often bedazzled by the sheer novelty of a story. If you watch cable news, for example, you know all too well that if there are two child kidnappings in the same month, the first one gets far more attention than the second. This same law applies to box-office bombs. With Battleship , the fascination with Hollywood flop sweat had already worn off. When I asked a veteran showbiz reporter why his publication had spent so little time covering the demise of Battleship , he joked: ‘I guess we all had the same reaction — didn’t we just write that story already?'” [LAT]
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How Battleship Bust Dodged the John Carter Treatment
