Looks like the old school is going to make a big comeback! According to sports industry insiders Julius “Dr. J” Erving and his son Julius “J. Erv” Erving III, along with Ether Marketing owner Deon Taylor have acquired the rights to the American Basketball Association (ABA) in which Dr. J won 3 championships and four MVP awards while a member of the Virgina Squires. The Dr. and his music executive son own a sports marketing firm call 6 Sports, will re-launch the defunct league (Julius Erving III) Sources say that the resurgence of the ABA will be akin to the feeling of “old school” basketball with a slightly updated style. Hard-nosed play, free-flowing offense, and a overall more exciting brand of basketball minus the antics of an And1 or Harlem Globetrotters type of game. In addition, we are told that there will be a push for celebrities to own the teams outright to help draw attention to league. Of the twelve teams scheduled to participate in Miami, Atlanta, New York, New Jersey, Toronto, Philadelphia, San Francisco, Baltimore, Los Angeles, etc, high-profile stars like Drake, Leonardo DiCaprio, Lady Gaga, and others could possibly be the head honchos of their own city’s team. With the impending NBA lockout next year this league could easily be the best brand of professional basketball around in 2012. Players from all realms of basketball from college, current NBA players, to blackballed NBA players like Allen Iverson or Stephon Marbury.From what we understand there already several networks scrambling to retain the TV rights to air the games once everything is in place. Neither Dr. J, Julius Erving III, nor Deon Taylor have commented on the newly acquired league.
“Tom Hanks and Julia Roberts, together at last!” That’s the marketing hook for Hanks’s film Larry Crowne, which he co-wrote and directed – or at least what’s supposed to be appealing about this. Then again, they were in Charlie Wilson’s War together, and that disappeared. The first trailer played up the idea of a man Broadcasting platform : YouTube Source : ScreenCrave.com Discovery Date : 10/06/2011 22:21 Number of articles : 2
Executive Producer Ken Warwick also says Pia Toscano may have an album out before this season’s winner. By Gil Kaufman “American Idol” producer Ken Warwick Photo: MTV News “American Idol” has a problem. No, it’s not the fact that it’s getting increasingly hard for a woman to win on the show. It’s the good kind of problem, one where recently booted contestant Pia Toscano is getting the kind of media attention — and high-profile bookings — that are usually reserved for the show’s winner. Which is why in a call with reporters on Wednesday (April 20), “Idol” Executive Producer Ken Warwick suggested that in a break with the past, it’s not out of the question that we will see music from Toscano well before the eventual season 10 champion releases his or her debut in November. He also revealed that while he won’t be tweaking the formula this year, it’s possible there could be more big changes in store for “Idol” in the future, including taking a cue from ratings rival “Dancing With the Stars.” “That’s the nature of the business,” Warwick said of the desire to strike while the iron is hot. “If we’ve got a rising star that the record companies and [‘Idol’ parent company] CKX think are marketable now, they will try to get records out.” Warwick pledged that under the tutelage of record-industry veteran and season 10 mentor Jimmy Iovine, the rule this year is to make a star out of the singers no matter when they leave the competition. And while he doesn’t know what Iovine’s plans are for Toscano at the moment, he said if he were a record honcho instead of TV producer, he’d want to get some music out while the buzz on Toscano is still strong. “It used to be in the old days, that was a concern of ours,” he said of cannibalizing the buzz on the eventual winner by releasing music from other finalists earlier on. “As time’s gone on, we realized what we’re seeing so often is that the big star is not the winner, but from the top five or top 10, so it’s unfair to hold someone back so we can promote someone else.” With so much talk about how online voting has continued the trend toward young-girl “Idol” watchers pushing male singers to the top while female ones get booted early, Warwick said producers will have a “long discussion” about that situation after this season and see if any tweaks need to be made to correct that trend. Among the potential changes is taking a page from the “DWTS” book and letting judges have a vote alongside the audience. “We are going to have discussion about how we can keep it fair,” he said, adding later about the possibility of a judge’s vote, “That’s just one of the ideas … solutions on the table. There are a number.” For this season, though, the current system will remain in place. “If people want to vote for kids, then I’m certainly not going to start fiddling with the votes or doing anything that’s untoward,” he said, adding to the chorus of laments about Toscano’s early exit. “Maybe change the voting system slightly next year. Maybe we limit the amount of SMS votes or online votes.” Warwick also responded to the upcoming competition from “The Voice” and ex-“Idol” judge Simon Cowell’s fall launch of the American version of “X Factor” by noting that there are a slew of shows with three-judge panels and he can’t be bothered to worry about the other shows on the horizon. “I’m not worried. I’m sure the premiere of one will dent us a little bit. … I’m not about to change anything radically to try and keep up with something I haven’t seen yet and hasn’t been proven.” With a lackluster track record of breaking male stars, Warwick said his job is to make the show, and then, hopefully at the end of it, hand the record company a singer with a 20 million- to 30 million-person following. “What they do from then on has absolutely nothing to do with me,” he said. But have there been mistakes made in the past with the marketing or positioning of some of the male winners? Yes, Warwick said, most definitely. Has the best singer always won, no, not necessarily. “What it illustrates for me is that from the top five upwards, there’s usually a star in there somewhere; it just is a question of luck, who picks them up, where they go, what song they release.” So while not every “Idol” winner is a star, lots of “Idol” contestants have become stars. “It doesn’t bother me this year if another guy [wins]. … I am pretty sure that whoever comes out of this series is gonna break,” he said, giving props to Interscope Geffen A&M chairman Iovine’s skills at minting stars. Don’t miss “Idol Party Live” every Thursday at noon on MTV.com for analysis, celebrity guests and even some karaoke — get in the conversation by tweeting with the hashtag #idolparty! In the meantime, get your “Idol” fix on MTV News’ “American Idol” page , where you’ll find all the latest news, interviews and opinions. Related Videos ‘American Idol’ In 60 Seconds Related Photos ‘American Idol’ Season 10 Performances
Marketing Campaign of the Day: New Era launched a new ad campaign today, which features John Krasinski as a die-hard Red Sox fan engaging in some exponentially trashier trash talk with loyal Yankees supporter Alec Baldwin. Meanwhile, the Red Sox snapped a six-game losing streak by defeating the Yankees 9-6 on Opening Day at Fenway. Do with that what you will. [ fenwayfaithful .] Broadcasting platform : YouTube Source : The Daily What Discovery Date : 08/04/2011 19:15 Number of articles : 4
Anyone who knows me, knows that I watch Kim Kardashian’s porno clips every morning to hype me up, annoy, disgust, anger, frustrate but most importantly remind me of what the rest of the world has forgotten…she’s a fucking pornstar…sure she only had one movie, but it wasall she needed with her strong PR team to turn it into a multimillion dollar industry…not because she’s smart…but because she’s has a good team who saw opportunity to make her the next Paris Hilton…and by default…that makes her some low level, bottom feeding trash, who knew the porn tape would blow over, and that little exploiting of herself, was going to amount to great things. She is fat. She isn’t funny. She is boring to watch, if not irritating…she is teaching kids two valuable lessons, first that being fat, lazy, self indulging is okay and that eating disorders are a thing of the past…and second that acting like a cunty gay man is what we want….while white washing the one lesson we can learn from her and that’s that being a whore pays…. So WATCH HER SEX TAPE Remember she’s a whore, then look at her ass and be disgusted by the marketing lie she represents… Even if big asses turn you on….cuz this isn’t just big…it’s dumpy…you know like she’s in a soiled diaper under her leggings dumpy….and not big and round like you want to eat it out… and float on it down a river of vaginal juice…if you know what I mean…
While discussing the underwhelming first trailer for The Hangover Part II recently, director Todd Phillips bemoaned the fact that he couldn’t reveal all the good stuff in the marketing . “[T]he truth is, we’re constrained by the fact that we’re R-rated, so you can’t give — even the trailer you just saw, that’s a PG-13 trailer, so by the nature of the movie, we’re holding so much stuff back just because you can’t show it.” Maybe he should have held back even more? At least according to the MPAA.
File Scream 4 among one of my biggest curiosities of the spring. After all, its legendarily confused shoot seemed like a harbinger of bad things to come, but the marketing has been airtight — filled with the energy, humor and multitude of Ghostface suspects that recall the original Scream . One person we can probably scratch off that list of possible killers, though? Alison Brie! An official look at the Community star walking through an empty parking garage has arrived online, and it seems like the calm before the storm. Or in Scream -speak, the calm before someone gets brutally murdered. Click ahead and caption away.
I tried to ignore these pictures existed the last 3 hours. Then I figured I should post them because that’s what Lady Gaga wants me to do and I always listen to ugly girl who fake gender issues and act outrageous due to a script she has no choice but to follow in efforts to market to the gay teenager…..that’s why she’s friends with Perez. That’s why she sings that Madonna with lyrics about being a queer…It’s all fucking strategy on the corporate level. Don’t believe the lie people….money like this isn’t put into bitches like this without the best marketing people planning it out…to think she is capaable of any of this on her own is stupid of you…you’re stupid…stop believing what you read…Entertainment industry is a business and there’s no room for actual artistes in a business cuz real artists are too busy getting drunk all day…. The good thing about Gaga is that she wears underwear…cuz her face is bad enough…I can’t even try to imagine the vagina that comes stock on this machine. Here she is modeling – cuz someone’s capitalizing on her… Here’s the video…..
I saw the exact same body working the checkout line at WalMart the other day….Kim Kardashian is pretty fucking hideous….nothing but a no good, daddy issue porn star…I like repeating this because as she makes 70 million dollars a year, that would be 400 million a year if she was actually hot, and people overlook the fact that she staged this Black Dick Sucking Scene to be like her bff Paris…. She’s low grade, bottom feeder but the marketing machine and her PR people have spun the story in a way you all forget what matters….She She Was Pissed On In Video After She Fucked cuz she’s nothing but a toilet bowl of a person…a public urinal that should be shit in accidentally when drunk and trying to make friends laugh.. The only thing I’m with her on is that if I was stuck with the cunt who I won’t name that she’s with, I’d pretend to be on the phone too, cuz the cunt she is with who I won’t name is the fucking worse…