Campaign To Highlight Women Of Color Returns We are so excited to see The Colored Girl, Inc is back with another great campaign, this time dubbed The Rebirth . While many of the original models are back, founders Victory Jones and Tori Elizabeth brought even more women of color to the campaign by featuring models who represent a number of diverse backgrounds. We were also excited to see supermodel Diandra Forrest has joined the movement! “This campaign is important because it signifies something greater than just being comfortable in our own skin,” reads the statement from The Colored Girl, Inc founders Tori Elizabeth and Victory Jones . “It’s about regeneration, rebirth and a reclaiming of our power, while broadening the scope of what it means to be The “Colored” Girl. We have to recognize that the effects of colorism are not only present in the black community, but in all brown communities, and that issues plaguing us as brown women is something that we (sadly) have in common. These and other commonalities, are the ties that bind us; while we unite to celebrate the differences that also make us unique and beautiful. We felt it was important to represent this visually, while also capturing the stunning essence of each individual woman. Dope right? You’ll probably notice that this time around the women are styled in both neutral and natural colors as well as whites and beiges… “We chose to style the original girls in white to set them apart, signifying “rebirth,”” Tori and Victory explained. “Having been featured in the original campaign, they’ve been here before, and have had an awakening of sorts. They’ve undergone the journey, which the newer girls (in nudes, neutrals, earth tones) are currently embarking upon… a rite of passage to self-discovery, which begins with first accepting and embracing everything you are. We feel that a lot of people will not only fall in love with the images, but with what it represents as well, which is not only the resurgence of The Colored Girl, but widening the margins to include more of them. Yes, We love black women. We are black! But we are also brown and part of a much larger global community of Colored Girls. And yes, we feel that what we are doing is sorely needed, because representation matters. We also know that to ever move past where we have been or even where we are today, both are needed: the celebration of US, as well as the inclusion of others who have also been marginalized. We are serving beauty and fashion with the purpose of creating awareness, fostering empowerment and cultivating solidarity amongst brown women, while showing the world that we all deserve to be celebrated equally. At the end of the day, this is still a love movement. We love it! Keep flipping for more dope shots from the campaign and to meet the models. Photo Credit: Joey Rosado
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Melanin Poppin! The Colored Girl Campaign Returns With Even More Brown Beauties For The “REBIRTH”
