It’s wacky celebrity video day! Mere hours after we all hoisted a margarita to Gwyneth Paltrow’s taco-making expertise , here we have Bruce Willis selling Sobieski Vodka for some reason (I’m sorry you didn’t get the call, Leelee). It’s all part of an advertising strategy that somehow warranted a New York Times profile despite adhering to the decades-old gambit of “Hire celebrity to sell product.” Meh. They’re no Seagram’s wine coolers.
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VIDEO: Bruce Willis Shows Us How to Buy Vodka, Because Why Not
