Tag Archives: other-guys

5 Other Films Whose Viral Marketing Should Hijack the News

Michael Cera and Jason Schwartzman took the promotional TV news segment to the next level this week, filling in a whole weathercast in Atlanta for the sake of Scott Pilgrim vs. the World . It was entertaining (watch out for the bus!), but not necessarily the best tie-in between the film’s audience and the information at hand. Thus the crack news producers at Movieline HQ have had a look at the late-summer/early-fall movie slate and worked out a whole newscast just for the studios. Suggestions (and the original video) are after the jump.

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5 Other Films Whose Viral Marketing Should Hijack the News

Watch The Other Guys’ Anti-Corporate End Credits Sequence

After watching a Will Ferrell comedy like The Other Guys , you might be expecting an outtake reel or a bizarre epilogue to play underneath the closing credits. Instead, director Adam McKay (whose political essays often appear at the Huffington Post) took the opportunity to illustrate the rampant financial corruption of America in a Rage Against the Machine-scored animated interlude.

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Watch The Other Guys’ Anti-Corporate End Credits Sequence

Now Playing: Stephanie Zacharek’s Video Review of The Other Guys

Despite the Shyamalanian birthday festivities that have no doubt hijacked your day, here’s hoping I can rope you out of celebratory mode for a few minutes to hear what Movieline’s chief film critic Stephanie Zacharek has to say about The Other Guys — a summer comedy that, Stephanie’s estimation, could use some celebration of its own. Click ahead and have a look.

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Now Playing: Stephanie Zacharek’s Video Review of The Other Guys

‘The Other Guys’: Idiots Delight, By Kurt Loder

Will Ferrell and Mark Wahlberg score a comic bull’s eye. Will Ferrell, Steve Coogan and Mark Wahlberg in “The Other Guys” Photo: Sony Pictures “The Other Guys” is that rare thing, a goofball summer buddy comedy that actually delivers. The movie is a return to form for Will Ferrell, who finally reins in the idiot frenzy he’s so often deployed in the past (most recently in last year’s dismal “Land of the Lost”) and — an added blessing — shows no skin, either. It’s also a breakthrough for Mark Wahlberg, who dipped a toe into the comedy waters of “Date Night,” but here makes a sizeable splash. Wahlberg isn’t an all-out clown in the Ferrell style, but his careful restraint in this picture — his comic simmering and his lag-timed reactions — is just as funny in a different way. The stars play Allen Gamble and Terry Hoitz, two New York City police detectives stuck in the paper-pushing backwaters of their department while a pair of more charismatic cops (Dwayne Johnson and Samuel L. Jackson in fleeting cameos) get all the action, and the headlines. Allen (Ferrell) is a forensic accountant — he loves paperwork. His partner Hoitz (Wahlberg) hates it — but his career was sidelined after he accidentally shot Yankees star Derek Jeter one night. (“You shoulda shot A-Rod,” another cop snipes.) Then these two stumble onto a big Wall Street financial scam — a Ponzi scheme being run by an English investment mogul named Ershon (Steve Coogan). If Allen and Terry can crack this case, career resuscitation will surely follow. This thicket of financial shenanigans is the movie’s most strained element — it’s essentially a platform for the filmmakers to lecture the audience about the evils of capitalism. (Addressing a business audience, Ershon cackles, “Live for excess — it is the American way.”) As always, though, this rote Hollywood moralizing sits awkwardly in a big-budget film, especially one starring a man who reportedly makes $20-million a picture. The high-finance plot is in any case a distraction that’s generally obscured by the laugh-bombs going off all around it. Allen is endlessly castigated by his fellow cops as an overgrown sissy (drives a Prius, loves the Little River Band), but he’s also, inexplicably, a major chick magnet. (Taking Terry to his home, he warns that his wife is something of a dog: “She’s a big old broad.” Then she turns out to be played by the definitively un-doglike Eva Mendes.) He has also written a downloadable app called Faceback — scan in the back of someone’s head and it shows you the face. The script, by director Adam McKay and Chris Henchy, also provides some nifty business for the boys’ boss, Chief Mauch (Michael Keaton), who moonlights as a sales clerk at Bed, Bath & Beyond, and is prone to converse in TLC lyrics (a joke that’s milked a little too much). It’s good to have Keaton back in the big-time, and in solid comic form; he’s been away too long. The movie is a full-throated parody of the urban action genre: many cars crash, many bullets fly, and a whole lot of stuff blows up. But even the pandemonium has a comic shape. (The sequence in which a helicopter attack is repelled by a blizzard of golf balls is explosively funny.) And the ricocheting one-liners rise above even the most clamorous mayhem. When Terry erupts in frustration over being a desk-job drone — “I’m a peacock! You gotta let me fly!” — the movie earns the highest possible praise for this sort of project: It’s a truly ridiculous picture. Check out everything we’ve got on “The Other Guys.” For breaking news, celebrity columns, humor and more — updated around the clock — visit MTVMoviesBlog.com . Related Videos MTV Rough Cut: ‘The Other Guys’ ‘The Other Guys’ Clips

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‘The Other Guys’: Idiots Delight, By Kurt Loder

Mad Men Video: Who Wants to Watch Joan’s Visit to the Gynecologist?

On the heels of yesterday’s two-minute Mad Men preview, which managed to spoil at least one storyline of this Sunday’s new episode, AMC has released another two-minute clip from the upcoming installment which will tell you everything you wanted — or never wanted — to know about Joan’s “procedure” history and her OB-GYN’s bedside manner. Click ahead to find Joan Harris waiting for you in a hospital gown.

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Mad Men Video: Who Wants to Watch Joan’s Visit to the Gynecologist?

REVIEW: Other Guys Leaps to the Head of the Summer Comedy Class

Adam McKay’s comedy The Other Guys has a lot going for it: Even though it mines perennial cop-buddy-movie material, it doesn’t feel generic or strained, and unlike other recent comedies — Dinner for Schmucks pops to mind — it never descends into grating self-consciousness. Forget impressing us with its cleverness; it’s happy to seduce us with its dumbness, and when McKay and his performers — chief among them Will Ferrell, Mark Wahlberg and Eva Mendes — dangle that shiny lure, damn it if it doesn’t work at least half the time.

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REVIEW: Other Guys Leaps to the Head of the Summer Comedy Class

Big Brother Repulsion Index: When The Wizards Take on The Other Guys

What’s the only way that CBS could make an episode of Big Brother even more morally reprehensible than usual? By dressing its contestants in wizard costumes and using the show as an hour-long commercial for a major feature film that has nothing to do with wizards: The Other Guys .

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Big Brother Repulsion Index: When The Wizards Take on The Other Guys

The Other Guys Movie Premiere: Red Carpet Photos

With the clear exception of Inception , it’s been the summer of comedies. Few dramas have made a dent in the box office, while more light-hearted films such as Toy Story 3 , Despicable Me and Dinner with Schmucks have fared very well. That trend will likely continue this weekend, as The Other Guys hits theaters nationwide. It features Mark Wahlberg and Will Ferrell as mismatched police partners – which is really all you need to know, isn’t it? The cast came out last night for the movie’s Hollywood premiere, as Wahlberg and Ferrell pose below with co-star Eva Mendes. Yes, she’s also in the flick, making it humorous and also very, very attractive…

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The Other Guys Movie Premiere: Red Carpet Photos

Late Night Highlights: Michael Cera Nearly Dies in Denver, Will Ferrell Wages War

Comedic heavyweights Will Ferrell, Michael Cera and Betty White hit the late show circuit last night to promote their newest ventures. For Ferrell and Cera, that meant their latest feature films The Other Guys and Scott Pilgrim . For Betty White, that meant plugging her new apparel line. Really.

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Late Night Highlights: Michael Cera Nearly Dies in Denver, Will Ferrell Wages War

Will Ferrell Weighs In On Sandra And Scarlett’s MTV Movie Awards Kiss

‘The Other Guys’ star says the smooch between ‘Sandra and Charlotte’ was one of the high points of the night. By Todd Gilchrist, with reporting by Josh Horowitz Scarlett Johannson and Sandra Bullock at the 2010 MTV Movie Awards Photo: MTV When he could remember the names of the actresses involved, actor Will Ferrell told MTV News that he thought that the surprise kiss between Generation Award recipient Sandra Bullock and presenter Scarlett Johansson was one of the evening’s high points. When asked what he enjoyed seeing the most during the 2010 MTV Movie Awards, he said, “I can say Sandra Bullock and Charlotte,” meaning Scarlett Johansson. Unflappable even in the face of the gaffe, Ferrell nodded and corrected himself. “Scarlett Johansson. She goes by Charlotte, though — she usually drops the ‘S.’ ” After being presented with her Generation Award, recipient Sandra Bullock shared an unexpected lip-lock with Scarlett Johansson during her acceptance speech. Truth be told, their smooch actually legitimized Johansson’s spot on the stage alongside fellow presenters Bradley Cooper and Betty White — after declining to say anything during the Generation presentation, Johansson finally admitted she was there in place of “The Proposal” star Ryan Reynolds, who was nominated alongside Bullock for Best Kiss, and she and Bullock initiated an impromptu make-out session in response to, well, losing the award. Even without the kiss, the presentation of Bullock’s Generation Award was unquestionably one of the highlights of the show. As Johansson deferred to her co-presenters, Cooper provided a litany of weird nicknames for his “All About Steve” co-star, and then stepped aside as White recounted many of the movies in Bullock’s storied career, albeit wildly inaccurately. Bullock’s gracious and funny acceptance speech paid homage to her collaborations with Cooper and White, made light of her recent personal woes and then she petitioned attendees and viewers to go back to making fun of her. During his own appearance, however, Ferrell and his “The Other Guys” co-star Mark Wahlberg hung above the Movie Awards stage in a suitably awkward recreation of the film’s advertising campaign while their fellow castmembers Eva Mendez, Dwayne Johnson and Samuel L. Jackson presented the award for Best Villain. Wahlberg was outraged when Tom Fenton, Harry Potter’s Draco Malfoy, thanked an extensive list of supporters, friends and family. Ferrell, meanwhile, offered a few unsolicited comments about the growing pain in his groin from the harness that held him in the air. Relive the wildest, funniest and most-jaw-dropping moments of the 2010 MTV Movie Awards, watch revealing red-carpet interviews and get exclusive movie clips after the show at MovieAwards.MTV.com. Related Videos Stars Sizzle At The 2010 MTV Movie Awards Related Photos 2010 Movie Awards: Show Highlights

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Will Ferrell Weighs In On Sandra And Scarlett’s MTV Movie Awards Kiss