A writer/producer of the newly named Bieber or Die dishes on her new boss. By Eric Ditzian Justin Bieber in Funny Or Die’s “Bieber After the Dentist” Photo: FunnyOrDie.com Times are tough in the entertainment biz. Network TV viewership continues to fall, jobs cuts are a fact of life, and latte budgets are reportedly being slashed in executive suites all over Hollywood. Enter 16-year-old pop throb Justin Bieber, who swooped in to purchase the sketch comedy Web site Funny or Die on Thursday (April 1). “The timing just seemed right for ‘Bieber or Die,’ ” Bieber said in a statement about the newly renamed site. “No one really cares for ‘funny’ anymore anyway. I mean try to define funny and then try to define Bieber, and you will understand completely.” Except not all. It was an inspired April Fools’ Day prank that had surprise appearance with Ludacris . We just hung out and waited for whenever he had five or 10 minutes and pulled him aside and shot the videos as quickly as possible. MTV : Tell us about the creative process? Did you just pitch him ideas? Did he throw any out to you? Palmigiano : Little bit of both. We had some ideas of things we wanted to get with him, and once we were with him, he had some ideas of videos he wanted to shoot as well. “Bieber After the Dentist” was his idea. “Bieber Takes a Tumble” was his idea. He really had fun with the “Bieber Takes Over” video. MTV : So you’ve lived out the dream of millions of middle school girls. What was it like spending the day with Justin Bieber? Palmigiano : He’s a really, fun, cool guy who’s fun to work with — and just a talented kid. He’s very busy. At the core of it all, he’s just a regular kid who’s living his dream. We hoped for him to be cool, and he’s been cool, since he’s our new boss. He took over Will Ferrell’s office upstairs. His posse’s hanging out. Everyone on staff is required to wear high tops at this point. He’s running it, and we couldn’t be happier. MTV : Aziz Ansari did an FOD video poking fun at Bieber not too long ago. Did that ever come up when Bieber was shooting his videos? Palmigiano : We did talk about it. When we arrived to start the day, we had the actor that played Justin Bieber in [Aziz’s] reenactment with us. There was a little bit of tension there. We were worried because Justin’s going to be our new boss, we helped Aziz make that video — are we going to have a problem? Justin was really diplomatic about it. Just a couple lashes, and it was a thing of the past. MTV : Not to get too much into the contract details, but what did Bieber pay for FOD? Did he pay in Monopoly money or candy corn? Palmigiano : I don’t think I’m at liberty to say exactly, but I will say it’s all in sweets and bubblegum. MTV : What’s Bieber like as a boss? Palmigiano : It’s like being in the movie “Big.” There’s toys everywhere and music playing constantly. He’s singing while walking down the hallways. It’s a really upbeat, positive environment. Most of us are in our 30s, so I don’t know how long we can keep up this pace. We’re doing out best. MTV : Now that Bieber’s in charge, are we going to see more of his videos on the site? Palmigiano : Absolutely. We have some ideas that we’re working on. This will not be the last of the Justin Bieber videos. Bieber is just getting started. Related Videos The Diary Of Justin Bieber Related Photos Justin Bieber Takes Over The Bodies Of Other Teen Idols Behind-The-Scenes Of ‘Diary Of Justin Bieber’: Chelsea Piers Behind-The-Scenes Of ‘Diary Of Justin Bieber’: Paris Related Artists Justin Bieber
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Justin Bieber’s Funny Or Die Takeover: The Inside Story
