NBA All-Star Weekend took Hollywood by storm in more ways than one, introducing Kobe Bryant as the latest athlete to turn actor. Well, sorta: The Kobe-starring short film The Black Mamba , directed by Robert Rodriguez, is a meta, self-aware bit of Nike product placement that envisions Bryant as a grindhouse-style action hero who must contend with the likes of Danny Trejo, Bruce Willis, and Kanye West to defend… a pair of shoes. Watch it after the jump.
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Kobe Vs. Kanye: The Robert Rodriguez-Directed Black Mamba
