‘It’s halftime, America, and our second half is about to begin,’ actor/director says in emotional Chrysler spot. By Rob Markman Clint Eastwood Photo: Alberto E. Rodriguez/ Getty Images With the New York Giants down 10-9 to the New England Patriots at halftime of the big game on Sunday, we’re pretty sure coach Tom Coughlin gave the eventual Super Bowl champions a hell of a speech. Still, last night’s most memorable pep talk came from an unlikely hero, Clint Eastwood. “It’s halftime,” Dirty Harry grunted in the opening moments of a dramatic Chrysler spot that aired while both teams were in the locker room and Madonna was preparing to excite the world at Super Bowl XLVI in Indianapolis, Indiana. The emotional ad juxtaposed the Giants and Patriots’ mid-game huddle-up and contextualized it against the country’s current economic woes. “It’s halftime in America, too,” the Oscar-winning actor/director continued. “People are out of work and they’re hurting and they’re all wondering what they’re going to do to make a comeback.” During a night when Hollywood rolled out blockbuster trailers for big-budget films like “The Avengers” and “Battleship” and companies like Go Daddy and H&M used sex to sell their products, Chrysler took an inspirational approach, one even more poignant than last year’s Eminem “Imported From Detroit” spot. Clint goes on to describe the people in Detroit and their resilience in the midst of a collapsed auto industry. He then turns the focus back to America as a whole, which is still trying to gain footing in a time of economic turmoil. “I’ve seen a lot of tough eras, a lot of downturns in my life. Time when we didn’t understand each other,” the 81-year old Eastwood says. “But after those trials we all rallied around what was right and acted as one, because that’s what we do.” With the drama building, Clint adds some fight to his voice in a passionate call to arms. “This country can’t be knocked down with one punch. We get right back up again, and when we do the world will hear the roar of our engines,” he says in closing. “Yeah, it’s halftime, America, and our second half is about to begin.” Game on! Related Videos Super Bowl 46: Movie Spots Related Photos Super Bowl XLVI Performances: Madonna And Kelly Clarkson
Lady Gaga, Eminem, Justin Bieber and Katy Perry have also given the one-finger salute. By Gil Kaufman M.I.A. performs during the Super Bowl XLVI Halftime Show on Sunday Photo: Jeff Kravitz/ FilmMagic The big hype (around these parts, anyway) going into the Super Bowl on Sunday was what Madonna would do during her halftime performance . But, as you surely know by now, one of her guests, rapper/singer M.I.A., stole some of Madge’s thunder by unexpectedly flipping the bird at the end of “Give Me All Your Luvin’.” While your granny was probably shocked and your little brother/sister got a naughty giggle out of it, M.I.A. wasn’t exactly reinventing the rebel wheel with her one-finger salute. Everyone from punk icon Iggy Pop to Oasis’ Noel Gallagher, Nirvana singer Kurt Cobain, late Wu-Tang Clan rapper ODB, Kid Rock and Green Day’s Billie Joe Armstrong have made flipping people off a standard part of their eff-the-man personas over the years. In fact, tossing up the middle-digit salute is a time-honored tradition for musicians that dates back more than 40 years to the original rock rebel. Johnny Cash : In one of the most iconic pictures in music, the Man in Black famously gave an impassioned finger to the camera in 1969 during his San Quentin prison performance. It was later used in an ad in 1998 Billboard magazine to express his “thank you” to the Nashville country music industry after he won a Grammy for Best Country Album as a response to their abandonment of him in his later years. Tupac : The late rap icon was fond of laying down both single and double birds in some of the most iconic pictures of him over the years, including one taken of him on a gurney after he’d just been shot at a New York recording studio in 1994. Eminem : After being called out for some of his gay-bashing lyrics, Slim Shady made a huge statement by appearing with openly gay Elton John at the 2001 Grammys , where he hugged the piano-pounding icon and then gave the audience a view of both his middle digits. Lady Gaga : Mother Monster can’t go anywhere these days without being hounded by the paparazzi. So, when Gaga attended a Mets game in 2010, she let the paps know how she felt when they caught her chilling in a private suite. Justin Bieber : He may be a (young) man of faith, but even the Biebs has his limits. Last March, while out celebrating his 17th birthday , the “Baby” singer was accosted by photos, so he showed them his tall man … and then apologized later, saying, “I know better than to react in anger.” Katy Perry : We can’t remember where this awesome GIF came from, but last year, the good girl gone (sometimes) bad made flying the finger flag seem almost cute. Cobra Starship : Hell, CB are so enamored of the eff-you salute that they wrote a whole song about it and invited Mac Miller along to help them spread the word, one digit at a time. Related Videos Super Bowl 46: Movie Spots Related Photos Super Bowl XLVI Performances: Madonna And Kelly Clarkson Infamous Middle Fingers Related Artists M.I.A.
‘Friday Night Lights’ actor, set to break out in ‘John Carter,’ ‘Battleship,’ should have been featured more prominently. By Kevin P. Sullivan Taylor Kitsch in “John Carter” Photo: Walt Disney Pictures Millions of people around the world were introduced to Taylor Kitsch Sunday night. The Canadian actor found himself at the center of two of the Super Bowl’s biggest movie ads for his first two starring roles, in “John Carter” and “Battleship,” but the trailers may not have been the first impression Kitsch was hoping for. Kitsch made a name for himself starring as the misunderstood bad boy Tim Riggins on the beloved but criminally under-watched NBC series “Friday Night Lights.” Riggins grew dear to the show’s viewers because of the charm and likability Kitsch brought to the character, despite a tough exterior. Throughout the show’s run, it was never a stretch to imagine the actor making the crossover to big-budget action movies with his charisma as hard evidence of his bankability. But for his Super Bowl debuts, the studios behind “John Carter” and “Battleship” took the focus off of their star and instead cut special-effects shots together, leaving Kitsch as little more than background noise. The “John Carter” trailer that aired during the game handled its time the most curiously. Beginning with a shot of Kitsch from the film, the footage grew smaller, eventually becoming part of a large collection of footage that formed letters spelling out the title of the film. By the time most of the video appeared on the screen, it was too small to make any sense of it. What many people may not have known was that an extended version of the commercial, one with full-sized footage from the film, appeared online shortly after. That trailer showed off Kitsch during action sequences instead of zooming away from him. The ad for “Battleship” approached promoting a big-budget sci-fi movie in a more traditional way, albeit one that also put Kitsch in the background. The spot played more like a commercial for the other series of movies based on Hasbro toys, “Transformers,” and the scattered nature of it might have left people wondering whether the film stars Kitsch, Liam Neeson or Rihanna . Sure, these are just commercials, but if 2012 is going to be the year that Taylor Kitsch makes the crossover from TV heartthrob to viable action star, studios ought to realize who they’re working with and put the man front and center. Check out everything we’ve got on “John Carter” and “Battleship.” For breaking news, celebrity columns, humor and more — updated around the clock — visit MTVMoviesBlog.com . Related Videos Super Bowl 46: Movie Spots
‘Hey Tim, my parents say hi,’ Perry announced at an NFL awards ceremony. By Jocelyn Vena Katy Perry at Super Bowl XLVI Photo: Getty Images Katy Perry got her Super Bowl on over the weekend in Indianapolis. The Grammy-nominated singer donned some colorful gear when she headlined the DIRECTV Super Saturday Night party, but it’s the folks she shouted out during the bash’s performance that drew attention. When Perry took the stage the night before the New York Giants beat the New England Patriots in Super Bowl XLVI, she wore a football-themed outfit (jersey-style top and short shorts) and busted through a banner with her name on it, People.com reported. The singer asked the crowd, “Who else is excited for Madonna? That’s the only reason that I came!” Madge, of course, took the stage on Sunday for the Super Bowl halftime show , which featured gladiator fashions by Givenchy and appearances from M.I.A., Nicki Minaj, LMFAO and Cee Lo Green. Madonna’s daughter, Lourdes, was in attendance at Perry’s show, as were Shaquille O’Neal, Neil Patrick Harris and his partner David Burtka, Chris Meloni, and Scott Wolf. Before Perry launched into her cheerleader anthem-sounding Teenage Dream track “Peacock,” she shouted out one football player who wasn’t even playing in Sunday’s big game: “This one goes out to Tim Tebow,” she said. According to E! News , earlier on Saturday at the NFL Honors ceremony, Perry presented an award to Carolina Panthers quarterback Cam Newton and had another message for Tebow. “Hey Tim, my parents say hi,” she said. Perry’s parents are reportedly trying to matchmake the pair. While Perry spent her weekend teasing Tebow at various events, a source who attended the ESPN Next party on Friday night tell MTV News that Tebow spent the night flirting with TV host Maria Menounos. The two chatted it up while Drake handed out shots to the women in attendance before performing at the party. Kellan Lutz, Matthew Morrison, Jermaine Dupri, Cam Newton, Plaxico Burress, Michael Strahan, Vivica Fox, Sherri Shepherd, Spike Lee, Connor Cruise and Blake Shelton were also spotted at the bash. Related Photos Katy Perry’s Super Bowl Appearance Super Bowl XLVI Performances: Madonna And Kelly Clarkson Related Artists Katy Perry Madonna
We apologize for the inappropriate gesture that aired during halftime,’ an NBC spokesperson said about M.I.A.’s middle finger during halftime. By Gil Kaufman M.I.A. performs at the Super Bowl XLVI Halftime Show Photo: Kevin Mazur/WireImage M.I.A. topped her guest rap with a defiant flip of the middle finger and a not-safe-for-prime time s-bomb lyric . NBC’s censors were not fast enough to obscure the gesture, or completely blot out the expletive, and following the game the network issued an apology for the incident. “We apologize for the inappropriate gesture that aired during halftime,” a spokesperson said. “It was a spontaneous gesture that our delay system caught late.” The NFL — which hires the performers and produces the halftime show — pointed the finger directly at NBC. “There was a failure in NBC’s delay system,” the league said in a statement. “The obscene gesture in the performance was completely inappropriate, very disappointing, and we apologize to our fans.” According to Deadline Hollywood , M.I.A. was kept things clean during rehearsals, but clearly got excited during the performance. M.I.A. is no stranger to controversy. After the New York Times magazine wrote a lengthy feature on the singer (born Mathangi Arulpragasam) in 2010, she lashed out at the writer over some unflattering descriptions via music. In addition to posting the writer’s phone number on Twitter, M.I.A. lambasted journalist Lynn Hirschberg in public, threatened to release the unedited tapes of the interview and, finally, issued a dis track, “I’m a Singer” , in retaliation. She was also denied a travel visa in 2005 by the U.S. government and appeared on a U.S. Homeland security risk list in 2006 as a result of her controversial political lyrics. What did you think of M.I.A.’s halftime gesture? Were you offended? Let us know in comments below. Related Photos Super Bowl XLVI Performances: Madonna And Kelly Clarkson Related Artists M.I.A.
‘The fact that Ferris is a cultural phenomenon and representative of something is cool,’ Tom Jacobson tells MTV News. By Eric Ditzian Matthew Broderick in his Honda CR-V commercial Photo: Honda Even if you aren’t a football fan, there’s no way you could’ve pulled a Cameron Frye after last night’s and claimed, as the “Ferris Bueller’s Day Off” curmudgeon famously did, that you didn’t see anything good all day. That’s because two and a half decades after writer/director John Hughes introduced us to the coolest high school kid who ever lived, Matthew Broderick returned during the big game for a “Ferris”-inspired Honda commercial that had the actor once again pointing out that life moves pretty fast, so you should look around every once in a while or you’ll miss it. Life, then, is all about surprises. Who would’ve thought that, after Hughes died in 2009 , we’d ever see some fresh “Ferris” action? Certainly not the film’s producer, Tom Jacobson, who was utterly taken by surprise when a teaser for the ad popped up online ahead of the Bowl . Shortly before the game kicked off, MTV News called Jacobson to get his take on the spot, what Hughes would make of it and whether we’ll ever get an actual “Ferris Bueller” sequel. MTV : So what’s your take on the new ad? Tom Jacobson : I think it’s fantastic. The fact that Ferris is a cultural phenomenon and representative of something is cool. I thought it was very well-done. Todd Phillips [who directed the ad] did a really good job. Matthew was great. When the first thing was released, with him just opening the window, it was the same voice. It was the same reading as Ferris 26 years ago. MTV : It was eerily similar. Jacobson : He’s a good actor. Clearly it’s part of him, and that’s why he was so good in the first one. It’s interesting, because the movie is 26 years old this June, and everyone still knows who Ferris is. Even kids know who Ferris is. It’s not generational. I have a 14-year-old son, and last year, when he was in seventh grade, they had a school sleepover thing and the movie they showed was “Ferris Bueller.” All the teachers and all the administration, they were the ones raised on “Ferris Bueller.” MTV : Did you know the commercial was coming? Jacobson : I didn’t know it was coming, and I was surprised. At first, I was like, “What?” Everybody was calling me, and my kids were sending me these links, like, “Dad, did you see this?” I looked it up and loved it. MTV : That was just the teaser? Jacobson : Yeah, just the 15-second thing. MTV : So what were you thinking? Did you think they were making a sequel? Jacobson : I was just a consumer. There was all this Internet rumor about, “What’s this for? Is there a ‘Ferris 2′?” So I did my own calling around and found out pretty quickly it was a car commercial. I actually spoke to Matthew on Monday and Tuesday and told him he did a great job. I emailed him and said it’s amazing how many emails I’ve got about this. And he said the same thing and his BlackBerry was blowing up and it’s amazing how the movie resonates after all these years. MTV : When you saw the full commercial, was there one moment or reference that you thought was particularly cool? Jacobson : It was more the imagery. The way it was framed. And Matthew playing himself. That was very clever and postmodern. MTV : What do think John Hughes would make of this? Ferris Bueller doing a car commercial for the Super Bowl? Jacobson : I can’t really speak for what he would think. He was very protective of his material. It’s unique stuff that he created. I don’t know how he would feel. It’s always a question about how artists feel about their material promoting something else. I’m proud it’s part of the culture. I’ll separate it from the product side of it and the fact that someone bought the rights to sell something else. MTV : Is this ad the closest we’re ever going to get to seeing a “Ferris Bueller” sequel? Jacobson : There are a lot of people involved in that decision. We’ve never tried it before. John never wanted to do it. MTV : Why do you think the film still resonates? Jacobson : I think there’s a very simple sentiment in the movie, which he repeats at the end: Life moves pretty fast, and if you don’t stop and look around, it’ll pass you by. It’s one of those Confucius sayings that the whole movie emblemizes. It’s even truer now. The world moves so fast. It’s true for grownups. And there’s the magic on John Hughes’ execution — the fairy-tale nature of it. Why do fairy tales last for a thousand years? Why does the myth of Ulysses last for 2,000 years? Because they’re mythological journeys, and John made one of those. That’s Ferris’ journey. Check out everything we’ve got on “Ferris Bueller’s Day Off.” For breaking news, celebrity columns, humor and more — updated around the clock — visit MTVMoviesBlog.com .
‘We were never asked to make something in relation to the Super Bowl,’ directors Megaforce exclusively tell MTV News. By Jocelyn Vena, with reporting by Rob Markman Madonna in her “Give Me All Your Luvin’ ” music video Photo: Interscope Two days before Madonna took the stage for the Super Bowl halftime show, she dropped a video for her lead MDNA single “Give Me All Your Luvin’ ” that was chock-full of cheerleaders and football players. While it may seem awfully suspicious that Madge would tout football in a video released mere days before her halftime spectacle Sunday night, the clip’s duo of directors, the Megaforce , insist the similarly themed moments are purely coincidental. “I think the track has something to do with cheerleading. It’s pretty clear that the beginning is a kind of cheering [anthem],” the Megaforce’s Clement Gallet told MTV News about the song, which also features Nicki Minaj and M.I.A. “With this one, it felt like there was no point to bring it somewhere else [in terms of visuals] other than where it was. I don’t think our cheerleaders are really obvious.” In fact, the cheerleaders in the video look way different than the ones cheering at the Big Game. Led by Minaj and M.I.A., the cheer squad sports anime-like masks and even gets a bit cheekily violent when one bats the head off a football player near the end of the clip. While the Super Bowl plans had been in the air when Madge and the crew hit the New York set back in December, the video’s look was influenced more by the Martin Solveig track than anything else, the director say. “We were aware that this video, this track was supposed to be aired during the Super Bowl, but we never felt or we were never even asked to make something in relation to the Super Bowl,” Gallet explained. “And I think it’s just — it’s not a coincidence, we had the Super Bowl in mind — but we are not doing a video about Super Bowl.” Did Madonna’s new video put you in the mood for Sunday’s Super Bowl performance? Let us know in the comments below! Related Photos Five Key Moments In Madonna’s ‘Give Me All Your Luvin’ Music Video
Everyone may be most enthused about Madonna’s halftime performance, but to hold us over until that show-stopper, Katy Perry performed a slightly-smaller scale show at the DirecTV’s Pre-Super Bowl party last night in Indianapolis. The newly blue (and newly single) songbird appeared in a sporty outfit with similarly-athletic backup dancers to perform “Teenage Dream,” “Hot … More » Broadcasting platform : YouTube Source : Idolator Discovery Date : 05/02/2012 08:52 Number of articles : 2
Chrysler made news with a moving Detroit-centric Super Bowl advertisement last year , and it looks like they’ve done it again. Titled “It’s Halftime in America,” the advertisement aired during halftime of Super Bowl XLVI and features Clint Eastwood narrating a powerful presentation intertwining commentary on the idea of halftime in the game, American economy, Detroit and automobile industry, followed… Broadcasting platform : YouTube Source : The Blaze Discovery Date : 05/02/2012 09:14 Number of articles : 6
As everyone knows, the post-Super Bowl slot is a coveted spot for any show, and this year NBC gave the honors to The Voice, hoping to hook new fans as the fab foursome of judges takes a break from playing Guesstures to usher in Season 2. As anyone who caught the inaugural outing knows, Javier … More » Broadcasting platform : YouTube Source : Idolator Discovery Date : 06/02/2012 05:32 Number of articles : 2
