Justin Timberlake, beer spokesman? His resume just keeps getting longer. Bud Light Platinum tapped the singer and actor as its newest creative director, responsible for providing “creative, musical and cultural curation.” In other words, Justin Timberlake is about to be pretty much synonymous with Anheuser-Busch’s premium beer brand, the brewing giant announced. The partnership between JT and BL will kick off with an ad spot set to debut during the Grammys Sunday night, set to Timberlake’s new single ” Suit & Tie .” “Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I’m doing,” Justin Timberlake said in a statement. “I’m looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront of this as well.” Timberlake follows in the footsteps of Jay-Z, who worked as a creative director for the Budweiser Select and curated the Made In America festival last year. Bud Light also has an endorsement deal with Pitbull, who has campaigns for the brand in both English and Spanish. Can you see JT as a beer guy?
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Justin Timberlake Beer Ad to Air During Grammys
