Cars may not have been Pixar’s biggest moneymaker when it was released in theaters, but the franchise has been a monster hit when it comes to merchandise, raking in several billion dollars in a relatively under-the-radar fashion. Next summer’s release of Cars 2 should boost that figure even further, but then again, kids may be in no rush to replace the Lightning McQueen plush toy they already bought back in 2006. How do you refresh the brand? With planes, of course.
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EXCLUSIVE: Pixar Developing Cars Spinoff Planes
