Nike’s new Tiger Woods ad – released just hours before the golfer’s return to the sport at The Masters – is a confessional, solemn and emotional commercial. It’s also an ad from a sponsor that pays him eight figures a year. Tiger himself says not a single word, but his melancholy stare speaks volumes. His late father, Earl Woods, narrates with excerpts from a previous interview. With the golfer stoic in black and white, Earl’s voiceover says: “Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and … did you learn anything?” Words that come to mind include “moving,” “strange,” “creepy,” “bizarre” and “genius.” It may be a little of each. Nike is clearly seeking to humanize its poster boy, but is this a tactless way of doing it? Is it really just a means of salvaging its own brand? Check it out below and see what you think … Earl and Tiger Woods
The rest is here:
New Tiger Woods Nike Ad: Brave or Shameless?
