Even though the battle was on the field. Advertiser’s battle on the tube also. This is how much A Super Bowl Commercial cost. A WHOPPING 3.5 million per 30 second is what advertiser’s paid for ads during the Super Bowl. Car company’s like Audi, Chevy, and Hyundai took control of the 1st quarter. There were also ads by Best Buy, M&M and Pepsi.
‘It’s halftime, America, and our second half is about to begin,’ actor/director says in emotional Chrysler spot. By Rob Markman Clint Eastwood Photo: Alberto E. Rodriguez/ Getty Images With the New York Giants down 10-9 to the New England Patriots at halftime of the big game on Sunday, we’re pretty sure coach Tom Coughlin gave the eventual Super Bowl champions a hell of a speech. Still, last night’s most memorable pep talk came from an unlikely hero, Clint Eastwood. “It’s halftime,” Dirty Harry grunted in the opening moments of a dramatic Chrysler spot that aired while both teams were in the locker room and Madonna was preparing to excite the world at Super Bowl XLVI in Indianapolis, Indiana. The emotional ad juxtaposed the Giants and Patriots’ mid-game huddle-up and contextualized it against the country’s current economic woes. “It’s halftime in America, too,” the Oscar-winning actor/director continued. “People are out of work and they’re hurting and they’re all wondering what they’re going to do to make a comeback.” During a night when Hollywood rolled out blockbuster trailers for big-budget films like “The Avengers” and “Battleship” and companies like Go Daddy and H&M used sex to sell their products, Chrysler took an inspirational approach, one even more poignant than last year’s Eminem “Imported From Detroit” spot. Clint goes on to describe the people in Detroit and their resilience in the midst of a collapsed auto industry. He then turns the focus back to America as a whole, which is still trying to gain footing in a time of economic turmoil. “I’ve seen a lot of tough eras, a lot of downturns in my life. Time when we didn’t understand each other,” the 81-year old Eastwood says. “But after those trials we all rallied around what was right and acted as one, because that’s what we do.” With the drama building, Clint adds some fight to his voice in a passionate call to arms. “This country can’t be knocked down with one punch. We get right back up again, and when we do the world will hear the roar of our engines,” he says in closing. “Yeah, it’s halftime, America, and our second half is about to begin.” Game on! Related Videos Super Bowl 46: Movie Spots Related Photos Super Bowl XLVI Performances: Madonna And Kelly Clarkson
‘We were never asked to make something in relation to the Super Bowl,’ directors Megaforce exclusively tell MTV News. By Jocelyn Vena, with reporting by Rob Markman Madonna in her “Give Me All Your Luvin’ ” music video Photo: Interscope Two days before Madonna took the stage for the Super Bowl halftime show, she dropped a video for her lead MDNA single “Give Me All Your Luvin’ ” that was chock-full of cheerleaders and football players. While it may seem awfully suspicious that Madge would tout football in a video released mere days before her halftime spectacle Sunday night, the clip’s duo of directors, the Megaforce , insist the similarly themed moments are purely coincidental. “I think the track has something to do with cheerleading. It’s pretty clear that the beginning is a kind of cheering [anthem],” the Megaforce’s Clement Gallet told MTV News about the song, which also features Nicki Minaj and M.I.A. “With this one, it felt like there was no point to bring it somewhere else [in terms of visuals] other than where it was. I don’t think our cheerleaders are really obvious.” In fact, the cheerleaders in the video look way different than the ones cheering at the Big Game. Led by Minaj and M.I.A., the cheer squad sports anime-like masks and even gets a bit cheekily violent when one bats the head off a football player near the end of the clip. While the Super Bowl plans had been in the air when Madge and the crew hit the New York set back in December, the video’s look was influenced more by the Martin Solveig track than anything else, the director say. “We were aware that this video, this track was supposed to be aired during the Super Bowl, but we never felt or we were never even asked to make something in relation to the Super Bowl,” Gallet explained. “And I think it’s just — it’s not a coincidence, we had the Super Bowl in mind — but we are not doing a video about Super Bowl.” Did Madonna’s new video put you in the mood for Sunday’s Super Bowl performance? Let us know in the comments below! Related Photos Five Key Moments In Madonna’s ‘Give Me All Your Luvin’ Music Video
Nicki Minaj, M.I.A., LMFAO and Cee Lo Green help pull out all the stops for elaborate show featuring Cirque du Soliel and high-tech staging By John Mitchell Madonna performs at the Super Bowl XLVI Halftime Show Photo: Win McNamee/ Getty Images Madonna promised pom-poms for her Super Bowl XLVI half-time performance but she delivered a whole lot more, a high-energy spectacle packed with Roman warriors, Cirque du Soliel dancers, marching bands, cheerleaders and some very famous guests. She made quite an entrance, that’s for sure, riding onto the field at Lucas Oil Stadium on a throne dressed in full-on Cleopatra mode pulled by dancers dressed like Roman warriors. Decked out in a gold cape and massive headpiece with banners flying behind her, Madonna took the stage to “Vogue” as the song’s title flashed among the images on the high-tech LED stage and amazing digitized field below her. Cirque du Soliel’s theatrical presentation and acrobatic dancing were apparent throughout, but never more so than during “Vogue,” when the lavish staging met with tight choreography and Madonna sounding and looking great for an inspired spectacle and perhaps one of the biggest and boldest live performances of its kind ever attempted. She displayed none of the nerves she’d uncharacteristically been copping to in the lead-up to the event, tearing through her hits with plenty of superstar swagger and hitting all her dance moves just right. She had a good reason to be nervous though: Tonight’s (February 5) game in Indianapolis, Indiana is expected to be the most-watched television event of the year. Last year’s Super Bowl drew over 162 million viewers in the US alone. Next up, Madonna and a team of dancers, now a bunch of Adidas-wearing b-boys, met on some light-up bleachers for an athletic take on “Music” that segued straight into a dance-heavy remixes of “Party Rock Anthem” and “Sexy and I Know It” featuring guest’s LMFAO , proving that the 53-year-old pop legend can still keep up (and then some) on the dance floor. The promised pom-poms Madonna surfaced when she lit into her new single, “Give Me All Your Luvin,” along with a blonde Nicki Minaj and a, ahem, bird-flipping MIA . That’s right, the lone bit of controversy around the often provocative Madonna’s Super Bowl show will most like have to do with the Sri Lankan singer briefly flipping off the camera. The otherwise slickly produced show went off without a hitch. The Queen of Pop gamely picked up some gold pom-poms to cheer alongside Minaj, M.I.A. and a team of cheering dancers during the track, giving off the look and feel of the recently released clip for the song. Minaj and M.I.A. both got a chance to shine too, rapping their parts on the track’s breakdown. As expected, she performed three vintage tunes (“Vogue,” Music” and “Like a Prayer”) and one new one, “Give Me All Your Luvin,” the lead single from her forthcoming 12th studio album, MDNA . She partnered with a creative team from Cirque du Soleil, her longtime choreographer/creative director Jamie King and multimedia artists from Moment Factory, to plan the spectacular show. For the finale, Cee Lo Green marched on stage as the drum major to a large marching band, starting briefly into small bites of “Open Your Heart” and “Express Yourself before suiting up into sparking robes for a full-voiced rendition of “Like a Prayer.” Madonna and Cee-Lo were joined for a choir for the performance, which saw Madonna falling to her knees as she sang her classic track. She then stepped to the back of stage and vanished into a cloud of smoke, disappearing beneath the stage and leaving the still-cheering stadium wanting more. Did you love Madonna’s Super Bowl half-time performance? Let us know in the comments below! Related Photos Super Bowl XLVI Performance: Madonna And Kelly Clarkson Related Artists Madonna Lmfao Nicki Minaj Cee Lo Green M.I.A.
‘Star Spangled Banner’ was preceded by Miranda Lambert and Blake Shelton performing ‘America the Beautiful.’ By James Dinh Kelly Clarkson performs at Super Bowl 46 Photo: Ezra Shaw/ Getty Images Kelly Clarkson rose to fame singing on national television, so it’s no surprise that the original “American Idol” champ soared high with her rendition of the national anthem at Super Bowl XLVI on Sunday night (February 5). Wearing a sleek black dress, Miss Independent stood confidently on a small blue-and-white stage at the showdown between the New England Patriots and New York Giants at the Lucas Oil Stadium in Indianapolis. As Clarkson belted out “The Star Spangled Banner” alongside a full marching band and a crowd of children, cameras panned to several members of the teams as they looked toward the sky. Proving herself as a true big-voiced diva, the singer hit all the right notes, adding in some signature riffing at the end of the song. Even though her performance went smooth, KC admitted having some early jitters about singing the patriotic tune. On Friday, she took to her Who Say account to share her two cents about rehearsal time: “Just finished rehearsing the anthem in Indy … wow, I’m actually really nervous about singing at the Super Bowl ha!” she wrote. “Here’s hoping I nail it and don’t screw it up!” Clarkson’s performance was preceded by country music couple Miranda Lambert and Blake Shelton, who delivered a duet of “America the Beautiful” during pre-game festivities. Share your review of Kelly Clarkson’s performance in the comments below! Related Photos Super Bowl XLVI: Kelly Clarkson Sings National Anthem Related Artists Kelly Clarkson
Hitmaker produced a song dedicated to Patriots tight end Rob Gronkowski ahead of tonight’s Big Game against Big Blue. By Rob Markman, with reporting by Ricky Louis Timbaland Photo: Jason Campbell/MTV The biggest sporting event of the year is just a few hours away, and in the moments leading up to Super Bowl XLVI , everyone seems to be picking a side. Multiplatinum producer Timbaland , who’s looking for the New England Patriots to defeat the New York Giants on Sunday night (February 5), decided to make a song about it. “I just did it almost to be playing around, just to do it,” Timbaland told MTV News on Friday from his home in Miami. “It turned out bigger than what I thought.” The song, which is dedicated to Patriots tight end Rob “Gronk” Gronkowski was uploaded to YouTube last week with the football star’s name as its title. The track was produced by Virginia native Tim and Wizz Dumb, but it’s newcomer Brasco who rhymes on the energetic tune. “They’re yelling, ‘Touchdown, touchdown, 87, 87,” he raps, referring to Gronk’s number. Gronkowski has 90 catches and 17 touchdowns this season but after suffering a high-ankle sprain, #87 is listed as questionable and may not play in the Super Bowl, though multiple sources tell ESPN that Gronkowski is doing better and is expected to play. Whether or not Gronk plays, Timbaland is rooting for New England. “I’ve always been a Tom Brady fan,” he said of the Pats’ quarterback and biggest star. “I’ve always liked the Patriots, how they move, how the coach coaches, how the players — you don’t hear too much about their business in the media.” The last time these two teams faced off for the championship was in 2008’s Super Bowl XLII, and the Giants came out on top. So for New England and their faithful following, Sunday’s big game is a chance at redemption. “It’s like a fight. You get one up, the Giants got one up so, of course, the Patriots gotta win,” Timbaland said. “If the Patriots win, it’ll be a tie. … Hopefully, they’ll win. I think they’re ready.” Who are you rooting for in Super Bowl XLVI? Tell us on our Facebook page! Related Photos Super Bowl Halftime Performances: A Legacy Of Rock Related Artists Timbaland
Video directors Megaforce open up about working with Madge, Nicki and M.I.A. — and why the kiss didn’t make the cut. By Jocelyn Vena, with reporting by Rob Markman M.I.A., Madonna and Nicki Minaj in “Give Me All Your Luvin’ ” Photo: Interscope After fans heard that Madonna had enlisted Nicki Minaj and M.I.A. for her single and video for “Give Me All Your Luvin’,” it really felt like anything could happen with those three equally eccentric and visual artists all joining forces. What they ended up creating was an eye-catching clip full of masked cheerleaders, hot football players and lacy outfits (designed by Norma Kamali) that every fan of Madge’s “Like a Virgin” era will go crazy over. The video feels distinctly Madonna — she is the star, after all — but Nicki’s and M.I.A.’s presences are felt between the cheerleader chant and their equally funky verses. “[It was] quite intense but we had a lot of fun. … It’s like shooting three presidents or something like that,” Clement Gallet, from video-directing team the Megaforce , told MTV News about the shoot. “I think everybody’s a bit stressed. We had time to speak to discuss the idea, to do the fittings. So you have time to meet the people first. I think we maybe thought it would be harder to have these three famous women on set, and I think everything went quite well.” While the trio’s collaboration made headlines, so did a kiss Nicki tweeted about that she shared with Madonna on the New York set back in December. “That’s funny, ’cause that’s something we didn’t really see,” he added. “Basically, it was Nicki Minaj’s birthday on the shoot, but we were — as always, as the directors — stressed about the next scene and whatever happens, that when the birthday cake arrived, we were already prepping the next scene and we didn’t see what happened. And we learned about it on Twitter. So basically, we cannot tell you about the scene,” he joked. Do you wish Nicki and Madonna’s kiss had made it into the video? Let us know in the comments! Related Photos Five Key Moments In Madonna’s ‘Give Me All Your Luvin’ Music Video Related Artists Madonna Nicki Minaj M.I.A.
Mother Monster will post images of the set for her upcoming tour on Twitter. By Jocelyn Vena Lady Gaga (file) Photo: John Shearer/ WireImage Mother Monster is readying her next tour, the Born This Way Ball. Lady Gaga took to Twitter to let her fans know that on Tuesday, she will unleash images of the stage design for the tour, which is set to launch later this year. She added that she was brewing up a number of other tour-related projects and wrote, “putting the set list together!” Over the last few weeks, Gaga has been tweeting frequently about the upcoming outing, noting that she’s been in meetings with her Haus and watching old Monster Ball Tour videos that “made us cry. We love u, can’t wait for the next one.” Haus member and BTW producer Fernando Garibay shared with MTV News in December that the show will be reflective of the 2011 album. “This album was the most personal [because of] the amount of detail that went into this record, the amount of passion [and] emotion from her and the team,” he said. “Every song was a story towards the Born This Way theme. We’re excited now, putting that into the tour and expressing that on a live performance level. “You can imagine what happened on the Monster Ball , so use your imagination,” he said. “That’s what’s going to happen, exaggerated.” Until Gaga does hit the road, she revealed what she’ll be doing come this Sunday. “Looking forward to seeing the Superbowl! The halftime show will be wonderful, I’m sure,” she tweeted. “An excuse to drink beer+watch boys in tights. #yes.” Madonna is slated to take the stage during the Super Bowl halftime show . She recently made headlines when she called Gaga’s song “Born This Way” “reductive,” subsequently complimenting her “rawness.” Related Videos MTV First: Lady Gaga Related Photos A Day In The Life Of Lady Gaga Related Artists Lady Gaga
We posted a video yesterday of a January 29th service at New Birth Missionary Baptist Church where Bishop Eddie Long was crowned a king by Ralph Messer — who claims to be a Rabbi bringing Torah truth to Christians. “He’s no longer a commoner,” said Messer. “He’s not on the Earth! He’s raised from Earth into a Heavenly realm! He’s raised in a prophetic position…God has made a prophet out of you.” During the ceremony Eddie Long was also wrapped in a sacred Torah scroll and carried upon a throne. Messer claimed the Torah scroll was 312 years old and “may still have the dust of Auschwitz and Birkenau,” referring to the Nazi extermination camps in Poland where millions of Jews were killed during the Holocaust. The Atlanta Journal-Constitution spoke with several metro Atlanta Jewish leaders who found the ceremony offensive to Judaism, including Bill Nigut, Southeast Regional Director of the Anti-Defamation League. Rabbi Joshua Heller of Congregation B’nai Torah in Sandy Springs told the AJC that he would never wrap a Jewish person in a Torah scroll, saying he found the symbolism off-putting. In a statement released through New Birth, Messer said critics misunderstood his intent. “My message was about restoring a man and to encourage his walk in the Lord,” Messer said. “It was not to make Bishop Eddie L. Long a king.” Messer added that Sunday’s ceremony “was simply a way of bringing honor to a man who had given his life to the Lord and had given so much to his church, the Atlanta metro area and throughout the world.” Read the full story at the AJC. RELATED: WTF! Bishop Eddie Long Crowned King?! [VIDEO] New Birth Christian Academy To Reopen With Aurora Day School [VIDEO] Bishop Eddie Long Returns To New Birth [VIDEO] Eddie Long Protestors Nearly Run Over By Long’s Supporters! [VIDEO] View The Eddie Long / Vanessa Long Divorce Papers Here! [PHOTOS] Bishop Eddie Long Taking Leave From New Birth [VIDEO] Vanessa Long Says Divorce Back On, Eddie Long Responds Eddie Long Seeks To Recoup Sex Abuse Settlement Money