So I’m shuffling down the platform last night in the subway sauna at 86th and Lexington, and there’s this big Virginity Hit billboard at the far south end: “Still A Virgin? For Help, Call 888-742-4335.” Cute , I thought to myself, and maybe a little coarse, but Sony knows its market. I might have been the only person to stop and glance at it at all — more out of professional curiosity than any prurient interest. And then, overnight, comes this headline on our sister site Deadline: “Sony Pic Billboards Offer ‘Virgin Helpline’ And Cause Nationwide Controversy.” Er, really?

Read more:
Does the Virginity Hit Campaign Actually Pass for ‘Controversial’ in 2010?






















