Creative director Laurieann Gibson takes MTV News behind Gaga’s ‘performance art.’ By Jocelyn Vena Lady Gaga performs at the 2011 VMAs Photo: Getty Images When Lady Gaga showed up at the 2011 Video Music Awards , she wasn’t Lady Gaga anymore; she was Jo Calderone. Gaga’s creative director, Laurieann Gibson, spoke to MTV News days before the show went live, and she explained why Gaga wanted to stay in character all night long. “The idea of her being a performance artist — and it’s starting the performance on the red carpet and the idea that the performance never ends for her — is the first time I’ve experienced this with an artist,” she said. “I love it. That’s something that is specific to her, and the whole night was the performance, and it was important that Jo was a part of the whole night.” Gaga — or, rather, Calderone — opened the show with a lengthy monologue before launching into Gaga’s “Yo
