Rather than compete in the Super Bowl's “manliest ad” fight, Old Spice took the digital route. [Amanda's Note: This is the 2010 version of that Mad Men deodorant campaign , and I am now buying Old Spice for every guy I know. You win, corporations!] Watch

Tags: deodorant-campaign, digital, Hollywood, now-buying, spice, Super, Super Bowl, the-2010, TMZ, took-the-digital