A little-known law of studio physics dictates that money earmarked for a Jerry Bruckheimer film cannot be created nor destroyed, only transformed from one state to another. Look no further than Disney for the latest proof of this empiricism, in which the production budget of Bruckheimer’s latest Pirates of the Caribbean film will endure a cut while the marketing budget of Prince of Persia — opening May 28 — will result in a campaign that will haunt your effing dreams .
Excerpt from:
Disney Promises There Will Be No Escaping Prince of Persia
