Go here to read the rest:
We’ve already noted the rise of gaming as a way to create engagement among consumers, but we didn’t expect to see it applied so soon to something as seemingly mundane as public transport. Sure enough, though, Chromaroma is a… Broadcasting platform : Vimeo Source : Springwise Discovery Date : 15/04/2011 00:12 Number of articles : 2
In London, public transport travel gets gamified
