Britney Spears’ Choreographer Says ‘Hold It Against Me’ Video ‘Kills’

Brian Friedman says rehearsals for the clip have been ‘incredible.’ By Jocelyn Vena Britney Spears’ “Hold It Against Me” Photo: Jive Britney Spears is hard at work on her “Hold It Against Me” video. The pop diva is currently in rehearsals for the clip, set to shoot this week. And choreographer Brian Friedman couldn’t be more excited to share with fans all the hard work he and Brit are putting into the video’s smooth moves. “Just finished with @britneyspears & the dancers & I’m PUMPED!” he tweeted on Tuesday. “Day 1 was INCREDIBLE! #HIAMkills!” He previously tweeted, “Nothing beats waking up @ 7am for rehearsal! LOL not so much! Warm up dancers. … It’s Full Out! … Thrilled to get back in the studio tomorrow and Lock in ‘HIAM.’ … It’s getting closer peeps!” Friedman has said that Spears is taking some risks in this video. “This is a dance video. Rehearsals can get pretty rough,” he explained. “[It’s] the hardest dance track that she’s ever put out. … It’s infectious. The beat gets inside of you, and just when you think you know it, it takes a turn. The song, in particular, is one of my favorite songs I’ve heard off the bat. I’m really excited about choreographing it.” The clip will be directed by music-video vet Jonas

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