The Colombian star roller-skates, hip-shakes and fountain-dives for crazy clip. By James Montgomery Shakira in the “Loca” music video Photo: Epic For nearly two decades now, either due to her multinational leanings (the Colombian’s music is as indebted to Latin American rhythms as it is to Arabic dance, Euro disco and red-white-and-blue rock) or because she is sort of insane (see last year’s She Wolf album ), Shakira has managed to carve out her own, rather indefinable niche in pop music. On Wednesday (September 29), she premiered the video for “Loca,” the first single off her upcoming Sale el Sol album (due October 19). And while it’s not exactly a unique artistic endeavor — it echoes sentiments already expressed by the likes of Matt & Kim (in their “Lessons Learned” clip) and Erykah Badu (in her firestormy “Window Seat” vid) — it’s still undoubtedly her … mostly because none of her high-gloss pop contemporaries would ever dare attempt something like it. Shot run-and-gun style in Barcelona, “Loca” follows Shakira and her crew — which includes a few cameramen and, somewhat improbably, British rapper Dizzee Rascal — on a madcap adventure that includes roller-skating, public wardrobe changes, motorcycle cruising, an illicit hop in a public fountain (a move that landed her in hot, uh, water with local authorities ) and, of course, plenty of hip shaking. It’s a decidedly guerrilla endeavor that appears to have been done on a budget hovering around zero (aside from a performance scene, the entire thing appears to have been shot on handheld cameras). The Britneys, Beyonc
