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In this Future of Engagement episode, host Murray Newlands looks at how Nike handled the fallout from it naming a new shoe the Black and Tan. In Ireland, the Black and Tans were a loyalist terrorist group supported by the British government during the Irish Revolution, so it struck a raw nerve among some segments Broadcasting platform : YouTube Source : B2C Marketing Insider Discovery Date : 19/03/2012 23:47 Number of articles : 2
Find Out How Nike Handled the Black and Tan Fiasco in Future of Engagement
