Simple yet provocative, James Reynold's alternative packaging concept for supermarket produce is definitely a mind tickler. The London-based graphic designer, whose “Far Foods” idea was featured today on swissmiss, suggests grocers take the guesswork out of food-mile calculations with labels that place that information front and center. Resembling check-in luggage tags, the proposed labels highlight the item's country of origin, the distance it's traveled, and the resultant carbon emissions released during the journey
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Food-mile labeling lays on guilt trip
