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Coverage on blogs today has been dominated by a shocking new campaign featuring some of the world’s best known and most controversial leaders “kissing” in a stunt that could land Benetton in some hot water. Is it marketing genius or simply a step too far in terms of bad taste? Broadcasting platform : YouTube Source : Simply Zesty Discovery Date : 16/11/2011 17:27 Number of articles : 2
Benetton Unhate Campaign – Marketing Genius Or Tasteless Stunt?