Marketing whizzes for a movie called I Love You, Beth Cooper figured that a good idea to generate “buzz” would be to pay some valedictorian for a product placement in her high school graduation speech. They were wrong. They paid Kenya Mejia $1,800 to say “I love you, Jake Minor!” in her actual graduation speech, the idea being that she would say she was inspired to call out her crush by seeing the same thing done in this movie, I Love You, Beth Cooper
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‘Viral’ Movie Ad Fails in Every Way Possible
