Chi-Town hero claims the Throne and Hottest MCs in the Game VII’s top 3 with a Twisted Fantasy and a groundbreaking joint album. By MTV News staff Kanye West Photo: Getty Images To be considered one of the Hottest MCs in the Game, a rapper has to build a solid case with lyrics and album sales, but buzz is just as important, and few artists can stir up a frenzy quite like Kanye West , who happens to have the verses and plaques to back it up. But that’s just touching the surface when it comes to why the Hip-Hop Brain Trust gave ‘Ye the #3 spot on our Hottest MCs in the Game VII list. The Chicago native set tongues wagging back on New Year’s Eve 2010, when he announced at a party in Las Vegas that his joint album with Jay-Z would arrive at the top of ’11. Although Watch the Throne didn’t actually drop until August 8, 2011, anticipation in the months leading up to its release was palpable. “Kanye came off of My Beautiful Dark Twisted Fantasy in 2010, and just the hype from that album rolled over into 2011, as he started prepping us for WTT, ” said Nadeska Alexis, MTV News’ RapFix blog editor. “Kanye was the only thing people could talk about for the first few months of the year.” Want to join the debate? Just hit us on Twitter using the hashtag #HottestMC! West and Jay teased fans with the single “H.A.M.” — later relegated to a bonus track — all while Kanye continued to push songs from his Grammy-winning solo LP. A flashy video for “All of the Lights” featured an appearance from Rihanna and generated plenty of chatter, and that folded right into the Watch the Throne hype. HOT STREAK Album: Watch the Throne with Jay-Z; My Beautiful Dark Twisted Fantasy Selected Mixtapes: None Singles: “All of the Lights” (with Rihanna, Kid Cudi and Fergie); “H.A.M,” “N—as in Paris” and “Otis” (all with Jay-Z) Street Bangers: “Paris” remix (with Jay-Z and T.I.) Key Guest Appearances: Big Sean’s “Marvin & Chardonnay” Meteoric Metrics: Watch the Throne debuted at #1 on the album charts and has sold approximately 1.3 million copies to date, while West’s Grammy-winning solo single “All of the Lights” was certified platinum Business Ventures: Inked an official distribution deal with Def Jam Records for G.O.O.D. Music imprint; launched DW by Kanye West line at Paris Fashion Week Tours: Along with Jay-Z, West put on one of the most anticipated hip-hop tours to date in support of Watch the Throne. They grossed $48.3 million across 26 dates. Monumental Moment: Not only did Kanye add “cray” to the rap vernacular, he joined Jay in performing “Paris” a record 11 times at one of their live shows Forecast: After picking up Grammys for Best Rap Album ( MBDTF ) and Best Rap Performance (“Otis”), Kanye is currently at work on the highly anticipated G.O.O.D. album. And, of course, the second incarnation of his fashion line is getting plenty of advance buzz. In the weeks before the album debuted, Throne fans were treated to more tidbits from the project, much of which had the indelible Kanye West stamp. Animal-inspired cover art designed by Givenchy creative director Riccardo Tisci? The brainchild of Kanye West, certainly. “Jay-Z has really stood alone over the course of his career and he never really let somebody else get in the front,” said Rahman Dukes, MTV News’ director of hip-hop news, about the collaboration. “This is the one time [he let someone take control] and that’s a huge nod to Kanye’s genius.” One of the key elements in building anticipation for the album was that the Throne successfully avoided a leak. The duo even threw a grand listening session at the Museum of Natural History in New York City — select music journalists and A-list insiders from Beyonc
