A levitating magician in a Pepsi Max ad ? Confusing and misleading, but not exactly controversial. That same qualifier can’t be said for a new poster sponsored by the beverage company, however, as we’re pretty sure it’s in promotion of Pepsi’s partnership with Japanese clothing company A Bathing Ape’s line AAPE. But we can’t be totally sure because… well… just look at the font choice that was somehow settled on: This image first appeared on Reddit and Pepsi is yet to respond to various requests for a comment. In the meantime, we’ll at least assume the distributor is not supporting sexual assault and we’ll strongly urge it to go with Times New Roman in the future.

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Pepsi Ad Appears to Support Rape, Has Serious Font Problems