Source: Kevin Mazur / Getty Reebok Fumbles Beyoncé Bag With Whitewashed Staff, Adidas WINS Ivy Park Deal! Reebok might have learned the hard way about hiring majority aryan-esque folks to their team after Beyonce reportedly threw them deuces recently. News of Beyonce relaunching her Ivy Park brand, creating a signature shoe (YES a Beyonce shoe!) and doing other cool projects with Adidas recently broke. CNBC Sports producer Jess Golden called the partnership “multilayered”. Just In: Adidas and Beyoncé have announced a multi-layered partnership today. Beyoncé will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch her Ivy Park brand with adidas. — Jess Golden (@JGolden5) April 4, 2019 Beyonce confirmed the deal in a statement: “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader” An as interesting twist to this story is that Adidas was not the first mega-brand to get dibbs on Bey-Bey’s creations. Reebok was in talks with Beyonce first and FUMBLED. How’d they do THAT???? They don’t hire enough black folks! ESPN Writer Nick Depaula just revealed in a segment on “The Jump” that Beyonce was turned off by Reebok’s lack of Black people on staff. Reportedly, after Reebok created an elaborate presentation to impress Bey, she took a look around the room and asked: “Is this the team that would be working on my product?” When Bey’s question was answered with a “yes”, Beyonce replied, “Nobody in this room reflect my background, my skin color, where I’m from and what I want to do.” Hit play to hear it. This is about Beyoncé so you should watch it but also @NickDePaula tells a really interesting story of why Beyoncé walked out of her meeting with the Reebok people and ended up signing with the adidas side of the brand instead. Representation, baby. pic.twitter.com/hE6R3Z4pm9 — Rachel Nichols (@Rachel__Nichols) April 5, 2019 Yikes! In your face Reebok. Time to stop hiring Beckys and get you some Blue Ivys! It’s 2019.
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Caucasians To The Left! Beyoncé Bounced On Reebok Deal Over Melanin Deficient Staff…Inks With Diversified Adidas Team Instead
