You’ve got to hand it to the gang at Dreamworks — they are really trying to promote the hell out of their $80 million robot boxing movie Real Steel . Earlier this week, the studio stuck the film’s star Hugh Jackman into a WWE Raw ring in front of 15,000 wrestling fans who, it’s safe to say, were not too familiar with the work of the Tony Award-winning Australian. A strained, scripted and shameless six minutes worth-of Real Steel -shilling ensued. Today, meanwhile, mega-scale shows of Real Steel marketing continue — at LAX
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If You Promote a Movie 30,000 Feet in the Air, Will Anyone See?
