Even if you despise the films of Lars von Trier, the fact that he’s made a new film is still noteworthy, if only for the fact that it means we’ll be seeing more ridiculous quotes in the press from the self-proclaimed best film director in the world . Apologies to James Franco, but von Trier is still the king of turning press releases and interviews into deadpan performance art pieces. In his most recent interview, he teases a potential new project and imparts sage wisdom from his producer about how to keep films commercial.

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Movie Marketing 101 with Lars von Trier: The Nymphomaniac vs. Dirt in the Bedsores